Job Description: Influencer Marketing Executive

Company: Pacific Development Corporation Limited (Pacific Malls Group)

Department: Digital Marketing

Experience Required: 2+ years

Location: Pacific Outlet Mall, Jasola (Head Office)

About the Role

Pacific Malls is looking for an Influencer Marketing Executive to build and manage influencer partnerships that drive footfall, brand visibility, and engagement across our mall properties. This role sits at the intersection of content, community, and campaign execution — working closely with creators, internal creative teams, and mall management stakeholders to bring brand stories to life.

Key Responsibilities

- Identify, onboard, and manage relationships with content creators and influencers across categories (lifestyle, food, fashion, entertainment) relevant to mall audiences
- Plan and execute influencer campaigns aligned with mall events, brand launches, festival tie-ins, and anniversary celebrations
- Draft creative briefs, negotiate deliverables and rates, and ensure timely content delivery
- Coordinate on-ground shoots and walkthroughs at mall properties with creators and internal teams
- Track campaign performance (reach, engagement, footfall correlation) and prepare post-campaign reports




- Collaborate with the social/Meta ads team to amplify influencer content through paid promotion
- Stay current on influencer marketing trends, platform algorithm changes, and emerging creators in the Delhi NCR market
- Manage influencer budgets and maintain a database of creator contacts, rate cards, and past performance
- Ensure all content aligns with brand guidelines and messaging across mall properties

Requirements

- 2+ years of experience in influencer marketing (retail, mall, F&B;, or lifestyle industry preferred)
- Strong understanding of Instagram, YouTube, and short-form video content trends
- Experience negotiating and managing creator contracts/deliverables
- Excellent communication and relationship-management skills
- Basic understanding of campaign analytics and reporting
- Ability to manage multiple creators and campaigns simultaneously under tight timelines
- Comfortable coordinating on-ground shoots and being present during mall events when required

Good to Have

- Existing network of Delhi NCR-based content creators

Pay: ₹30,000.00 - ₹35,000.00 per month

Perks:

- Health insurance
- Leave encashment
- Provident Fund

Work Location: In person

📌 Influencer Marketing Executive (India)
🏢 Pacific Development Corporations
📍 India