JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES

Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for

Abbott

Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments

Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management

Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area

Formulation and execution of customer centric and insight driven marketing strategy:

- Deliver innovative promotional mix on differentiated platform to enhance customer experience
- Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force

Bring in Innovation and evaluate to implement digital initiatives for the brand / portfolio

Close coordination with Medical for Medico-Marketing as well as clinical areas related to the brand/portfolio





Strong analytical skills as well as solid financial business understanding to deal with managing top line as well as division margin of the portfolio

Strong execution drive – Build strong connects with field force and ensures quality delivery of planned activities.

Develop and ensure implementation Brand Plans post approval from all key stakeholders

Drive global, regional interaction and other cross functional teams where applicable

Ability to work with other members in the team with sharing and openness to ideas. Also working cross functionally with Sales team, Medical, Training, Finance, NPI, CommEx, BHR, Regulatory and other departments

Education Qualification:

Science graduate, MBA Marketing from Good Institute in General Management

Experience

- 6-8 years’ experience in Brand Management
- Preferable experience in Vaccine/ Gynae/ Pulmo / Cardio- Metabolic
- Experience of successful product launch/s with differentiation
- Activation experience using differentiated promotional channels
- Patient acquisition programs experience if any
- Preferably from Top 20 Co’s in the IPM or MNC

📌 Marketing Planning Manager - Vaccines (India)
🏢 Abbott Laboratories
📍 India