Job Summary

We are looking for a creative and performance-driven Social Media Specialist to manage our

social media presence, execute paid advertising campaigns, and drive customer engagement

through WhatsApp Marketing. The ideal candidate should have hands-on experience in social

media management, Meta & Google Ads, campaign optimization, and lead generation.

Key Responsibilities

 Manage and grow the company's social media presence across Facebook, Instagram,

LinkedIn, and other platforms.

 Plan, create, and publish engaging content aligned with brand and marketing objectives.

 Create, manage, and optimize paid advertising campaigns on Meta Ads, Google Ads, and

other relevant platforms.

 Execute WhatsApp marketing campaigns, broadcast messages, and customer engagement

initiatives using WhatsApp Business/API.

 Monitor campaign performance, analyze key metrics, and optimize campaigns to

maximize ROI and lead generation.





 Collaborate with the design and content teams to create high-performing creatives and ad

copies.

 Prepare regular reports on campaign performance and provide recommendations for

improvement.

 Stay updated with the latest social media trends, advertising tools, and digital marketing

best practices.

Requirements

 Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.

 2–4 years of experience in Social Media Management, Paid Advertising, and WhatsApp

Marketing.

 Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and

WhatsApp Business/API platforms.

 Solid understanding of audience targeting, campaign optimization, and performance

marketing.

 Excellent communication, copywriting, and analytical skills.

 Experience in the Education/EdTech industry will be an added advantage.

Work Location: In person

📌 Social Media Specialist (India)
🏢 Adventus.io
📍 India