JOB DESCRIPTIONMEDIA PRODUCTION SALES MANAGER

Department: Sales & Business Development
Position: Media Production Sales Manager
Employment Type: Full-Time
Location: Kozhikode, Kerala
Reporting To: Founder / Director
Experience: 3+ years in Sales / Business Development / Media / Advertising preferred

1. ROLE OVERVIEW

Neon Minds is looking for a results-driven Media Production Sales Manager to lead client acquisition and revenue generation for our media production and advertising services.

This position will be responsible for identifying potential business clients, understanding their marketing requirements, conducting consultations, presenting customized campaign solutions, managing the sales pipeline, and closing deals.

The ideal candidate should understand that our clients are not simply purchasing videos.

They are investing in:

Trust → Visibility → Branding → Enquiries → Sales → Growth

2. PRIMARY OBJECTIVE

The primary objective of this role is to build a predictable sales pipeline and convert qualified business opportunities into paid projects and long-term client relationships.

Core MissionUnderstand the client's business → identify the marketing chance → recommend the right creative solution → close the business.3. KEY RESPONSIBILITIESA. Lead Generation

Identify and develop new business opportunities through:

- Cold calling
- Instagram outreach
- WhatsApp outreach
- LinkedIn
- Google Maps research
- Business directories
- Referrals
- Networking
- Direct market visits
- Industry events
- Existing client references

4. CLIENT RESEARCH & QUALIFICATION

Before presenting a proposal, the Sales Manager must understand:

Business

- Business model
- Products / services
- Locations
- Target market
- Business size
- Growth stage

Marketing

- Current marketing activities
- Social media performance
- Existing advertising
- Website status
- Content strategy
- Current lead sources

Market

- Competitors
- Positioning
- Market opportunities
- Customer behaviour

Commercial

- Marketing budget
- Campaign budget
- Decision-maker
- Expected timeline
- Business objective

5. CONSULTATIVE CLIENT MEETINGS

Conduct professional discovery meetings with business owners and decision-makers.

The Sales Manager should not immediately pitch a service.

The meeting should first determine:

What is the business trying to achieve?

Possible objectives:

- Brand awareness
- Product launch
- New market entry
- New branch launch
- Lead generation
- Sales growth
- Premium positioning
- Social media growth
- Customer trust

6. SOLUTION DEVELOPMENT

After understanding the client's problem, work with the Creative and Strategy team to create the appropriate solution.

Possible solutions:

- Cinematic Advertisement
- Brand Film
- Product Video
- Campaign Video
- Social Media Content
- Product Shoot
- Corporate Film
- Website Development
- E-commerce Website
- Meta Advertising
- Branding Campaign
- Seasonal Campaign

Important:

The Sales Manager should not push unnecessary services.





The recommendation must match the client's business objective.

7. PITCH DECK & PROPOSAL COORDINATION

Collect all necessary information from the client and coordinate with the internal team to prepare:

- Customized Pitch Deck
- Campaign Concept
- Service Recommendation
- Budget
- Timeline
- Deliverables
- Expected business objective

The proposal should be based on the client's actual business situation.

8. FACE-TO-FACE SALES

Conduct direct client meetings where appropriate.

Responsibilities include:

- Presenting company capabilities
- Explaining campaign concepts
- Understanding objections
- Handling negotiations
- Presenting commercial proposals
- Securing approvals
- Closing the project

9. DEAL CLOSING

Own the deal from first conversation to payment.

Sales Manager must manage:

Lead → Qualification → Meeting → Pitch → Proposal → Follow-up → Negotiation → Closure

The candidate is expected to actively move every qualified opportunity toward a clear decision.

10. FOLLOW-UP MANAGEMENT

No qualified lead should be left without a defined next action.

Maintain:

- Follow-up date
- Client status
- Proposal status
- Objections
- Decision-maker
- Expected closing date

Follow up professionally through:

- Phone
- WhatsApp
- Email
- Face-to-face meetings

11. CRM MANAGEMENT

All sales activity must be updated in the company CRM.

Minimum information:

- Lead source
- Business name
- Decision-maker
- Phone number
- Industry
- Requirement
- Budget
- Meeting date
- Proposal value
- Follow-up date
- Probability of closing
- Current stage
- Final outcome

12. SALES TEAM MANAGEMENT

If assigned a sales team, the Sales Manager will:

- Allocate leads
- Set daily targets
- Monitor calls
- Review appointments
- Track meetings
- Review proposals
- Support negotiations
- Coach sales executives
- Conduct daily sales reviews

13. DAILY SALES MANAGEMENTMorning

9:00 AM – Sales Review

- Previous-day performance
- Today's meetings
- New leads
- Follow-ups
- Priority prospects

During the Day

- Lead generation
- Calls
- Meetings
- Client visits
- Proposal coordination

Evening

Sales Review

- Calls completed
- Meetings completed
- New opportunities
- Proposals sent
- Closures
- Next-day plan

14. TARGET CLIENTS

Priority industries include:

- Fashion & Clothing
- Jewellery
- Food / FMCG
- Beauty & Makeover
- Cosmetics
- Dental & Healthcare
- Home Appliances
- Electronics
- Furniture
- Interior Design
- Real Estate
- Restaurants
- Education
- E-commerce
- Corporate Brands

15. CLIENT STAGE STRATEGY

The Sales Manager must classify every prospect.

A. Starting Brand

Need:

Launch + Identity + Awareness

Recommended model:





Project-Based

B. Growing Brand

Need:

Campaign + Visibility + Leads + Sales

Recommended model:

Campaign / Growth Sprint

C. Established Brand

May already have an internal marketing team.

Neon Minds becomes:

External Creative & Production Partner

Recommended model:

Specialist Campaign / Production Partnership

16. SALES KPIs

The exact targets will be assigned by management according to market conditions.

Typical KPIs include:

Daily

- Qualified calls
- New leads
- Follow-ups
- Client conversations

Weekly

- Meetings
- Proposals
- New opportunities
- Closed deals

Monthly

- Revenue generated
- Number of clients closed
- Average deal value
- Conversion rate
- Pipeline value
- Repeat business

17. COMMERCIAL RESPONSIBILITY

The Sales Manager will be responsible for protecting company profitability.

They must:

- Follow approved pricing
- Avoid unauthorized discounts
- Communicate scope clearly
- Confirm payment terms
- Ensure signed agreements before production begins

18. CROSS-TEAM COORDINATION

Work closely with:

Creative Strategy

For campaign ideas

Production

For feasibility and timelines

Editing

For post-production requirements

Marketing

For lead-generation campaigns

Accounts

For invoices and payments

The Sales Manager acts as the commercial bridge between the client and Neon Minds.

19. IDEAL CANDIDATE

We are looking for someone who is:

- Confident
- Persuasive
- Professional
- Target-oriented
- Strong in communication
- Comfortable meeting business owners
- Good at negotiation
- Strong in follow-up
- Comfortable with CRM
- Able to understand business problems
- Able to sell creative solutions

20. EXPERIENCE PREFERRED

Candidates with experience in any of the following are preferred:

- Media Sales
- Advertising Sales
- Digital Marketing Sales
- Production Sales
- B2B Sales
- Business Development
- Agency Sales
- Corporate Sales

21. PERFORMANCE PHILOSOPHY

The company does not measure this role only by the number of calls made.

We measure:

**Quality of Leads

- Quality of Meetings
- Proposal Value
- Conversion
- Revenue
- Client Retention**

22. CORE SALES PRINCIPLE“Don't sell the camera. Understand the business problem.”

A client should leave a meeting feeling:

“They understood my business.”

—not:

“They are trying to sell me a video.”23. GROWTH PATH

Sales Executive
↓
Senior Sales Executive
↓

Media Production Sales Manager

↓
Business Development Head
↓
Sales & Growth Director

24. FINAL SUCCESS DEFINITION

A successful Media Production Sales Manager at Neon Minds will build a reliable pipeline of qualified businesses and consistently convert those opportunities into profitable projects and long-term partnerships.

The ultimate objective:Create predictable revenue through consultative selling of creative and media solutions.

Prepared By:
Neon Minds Production Pvt. Ltd.

Work Location: In person

Pay: From ₹25,000.00 per month

Work Location: In person

📌 Advertising Sales Executive (India)
🏢 AI conceptllc
📍 India