Company: Dofy
Website: www.dofy.in
Location: Chennai, Tamil Nadu
Job Type: Full-time, Work from Office
Experience: 1–3 years in influencer marketing

About Dofy

Dofy is a re-commerce company that buys used smartphones and gadgets directly from customers through online valuation and doorstep pickup. We are looking for an Influencer Marketing Specialist to build creator partnerships and generate brand awareness, leads and customer orders.

Role Overview

The candidate will manage Dofy’s complete influencer marketing process—from discovering suitable creators and negotiating commercial terms to coordinating content, tracking results and measuring campaign profitability.

This position requires hands-on influencer marketing experience. Experience in smartphones, electronics, e-commerce, retail, D2C or re-commerce will be preferred.

Key Responsibilities

- Identify suitable influencers on Instagram, YouTube and other relevant platforms.
- Build partnerships with technology, lifestyle, finance, local-city and regional-language creators.
- Find Chennai and Tamil Nadu micro and nano influencers for location-based campaigns.
- Contact influencers and manage complete campaign communication.
- Negotiate paid collaborations, barter deals, packages and long-term partnerships.
- Check influencer authenticity, audience demographics, engagement quality and previous campaign performance.
- Create campaign briefs, content ideas, scripts, offers and transparent deliverable requirements.
- Coordinate reels, videos, stories, posts, reviews, store visits and user-generated content.




- Ensure content correctly explains Dofy’s used-gadget selling and doorstep pickup service.
- Manage content approval and ensure influencers publish according to schedule.
- Track influencer links, coupon codes, leads, orders, conversions and campaign costs.
- Calculate cost per lead, cost per order and return on campaign investment.
- Maintain an organised influencer database with contact details, rates, category and performance history.
- Coordinate with the performance marketing, social media, design, sales and operations teams.
- Plan campaigns for offers, festivals, store launches and new service locations.
- Collect content rights and reuse high-performing creator content in advertisements where permitted.
- Prepare weekly and monthly campaign reports.

Mandatory Requirements

- Minimum one year of hands-on influencer marketing experience.
- Previous experience managing influencer outreach and campaign execution.
- Strong understanding of Instagram Reels, Stories and YouTube content.
- Experience negotiating influencer rates and deliverables.
- Ability to identify fake followers and poor-quality engagement.
- Knowledge of campaign analytics, tracking links and coupon codes.
- Strong communication, negotiation and follow-up skills.
- Good spoken and written English.




- Ability to communicate in Tamil.
- Comfortable using Google Sheets, Excel and influencer-management tools.
- Must provide examples or a portfolio of previously executed campaigns.

Preferred Experience

Experience in any of the following will be an advantage:

- Smartphones or consumer electronics
- E-commerce or re-commerce
- Mobile retail or refurbished devices
- D2C brands
- Technology creators
- Chennai or Tamil Nadu regional influencer campaigns
- Lead-generation campaigns
- Influencer content used for Meta or Google advertisements

Key Performance Indicators

- Qualified leads and orders generated
- Cost per lead and cost per completed order
- Campaign return on investment
- Influencer engagement and content quality
- On-time publication rate
- Creator negotiation savings
- Number of productive influencer partnerships
- Performance of influencer content in paid advertisements

Education

Any degree or diploma is acceptable. Relevant influencer marketing experience, campaign results and negotiation ability will receive greater importance.

Compensation

Salary will be based on relevant experience and previous campaign performance. Performance incentives may be provided according to company policy.

How to Apply

Applicants should submit:

- Updated resume
- Influencer campaign portfolio
- Links to previously published influencer content
- Campaign results or performance reports
- Current salary
- Expected salary
- Notice period
- Current location

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Influencer Marketing Specialist (India)
🏢 astar mobiiles private
📍 India