We are looking for " Marketing Manager/ Head" for Real estate company in Zirakpur .

Profile -Marketing Manager/ Head

Experience- 8 to 12 Years

Salary- 80k to lac

Job Summary

We are looking for an experienced and result-oriented Marketing Manager / Head – Real Estate to lead and manage the overall marketing function for our real estate projects. The candidate should have strong knowledge of real estate marketing, ATL, BTL, TTL, digital marketing, branding, media planning, project launches, and lead generation.

The ideal candidate will be responsible for developing and executing integrated marketing strategies that strengthen brand visibility, generate qualified leads, support sales, and contribute to business growth.

Key Responsibilities

- Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies aligned with company and sales objectives.
- Plan annual, quarterly, and project-wise marketing campaigns.
- Identify target audiences and create effective marketing plans for residential, commercial, and plotted projects.
- Real Estate Project Marketing
- Handle end-to-end marketing for new project launches and ongoing developments.
- Develop project positioning, USPs, campaign themes, and marketing communication.
- Plan pre-launch, launch, and post-launch marketing activities.
- ATL, BTL & TTL Marketing
- Plan and execute ATL (Above-the-Line) campaigns through television, radio, newspapers, print media, outdoor advertising, hoardings, and other mass-media channels.
- Manage BTL (Below-the-Line) activities such as activations, exhibitions, property expos, events,



direct marketing, and on-ground promotions.
- Develop TTL (Through-the-Line) strategies integrating ATL, BTL, and digital marketing for maximum reach and lead generation.
- Evaluate campaign effectiveness, brand visibility, and return on marketing investment.
- Digital & Performance Marketing
- Oversee Google Ads, Meta Ads, social media, SEO, websites, landing pages, and property portals.
- Drive qualified leads and improve campaign performance.
- Monitor CPL, lead quality, conversion, and marketing ROI.
- Branding & Offline Marketing
- Manage branding, print media, outdoor advertising, brochures, events, exhibitions, and promotional activities.
- Ensure consistent brand communication across all platforms.
- Sales Coordination & Lead Generation
- Work closely with Sales and CRM teams to align marketing campaigns with business targets.
- Monitor lead flow, lead quality, site visits, and campaign-generated enquiries.
- Develop strategies to improve lead conversion and customer engagement.
- Market Research & Competitor Analysis
- Track real estate market trends, customer preferences, competitor projects, pricing, and promotional activities.




- Identify new marketing opportunities and recommend suitable strategies.
- Budget & Agency Management
- Prepare and manage marketing budgets.
- Coordinate with advertising, creative, digital, media, PR, and event agencies.
- Negotiate with vendors and ensure timely execution of campaigns.
- Team Leadership & Reporting
- Lead, mentor, and manage the marketing team.
- Set KPIs, monitor performance, and ensure timely delivery of marketing activities.
- Prepare regular marketing reports and present campaign performance to senior management.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA in Marketing is preferred.
- 8–12 years of relevant experience in marketing, preferably in the real estate industry.
- Strong knowledge of ATL, BTL, TTL, digital marketing, branding, media planning, and integrated marketing campaigns.
- Positive understanding of real estate project marketing, customer acquisition, and lead generation.
- Experience in project launches, offline promotions, events, exhibitions, and marketing budget management.
- Strong knowledge of Google Ads, Meta Ads, SEO, social media, and property portals.
- Excellent team-handling, communication, negotiation, and analytical skills.
- Ability to coordinate with sales teams, creative teams, agencies, and senior management.
- Proven ability to manage multiple campaigns and deliver results within timelines.

Atlantis Heigts

Mob-

Pay: ₹80,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Marketing Manager / Head (Zirakpur)
🏢 consortiumm
📍 Zirakpur