WE’RE HIRING SOCIAL MEDIA MANAGER Jewellery Luxury Content Growth

Aana Studio | North Cape Films

Aana Studio is a premium social media and creative agency working with jewellery and luxury brands.

We’re looking for a Mumbai-based Social Media Manager who genuinely understands social media, has a strong creative eye and knows how to make premium brands look desirable and sell.

This is not a “schedule the posts and write captions” role.

We want someone who is actively on social media, understands what is working right now, has strong ideas and can take ownership of a brand’s entire social presence.

WHAT YOU’LL DO

You’ll work closely with our creative and production team to manage social media for premium jewellery brands.

Your work will include:

- Building monthly content strategies and calendars
- Coming up with fresh Reel, Story, Carousel and campaign ideas
- Writing hooks, captions and creative briefs
- Understanding trends and knowing which ones actually work for a luxury brand
- Planning content around launches, collections, occasions and campaigns
- Working with our cinematographers, editors and creators to execute content
- Managing Instagram and other relevant platforms
- Tracking content performance and understanding what is actually working
- Turning content into attention, enquiries and ultimately sales

WE WANT SOMEONE WHO HAS IDEAS

If a jewellery brand gives you a recent collection, we don't want:

“Let's shoot the products and put them on Instagram.”

We want someone who thinks:

“How do we make people stop?
How do we make them want it?
What story do we tell?
What content can we create around it?
And how do we turn that attention into enquiries?”

You should be able to look at a brand's Instagram and immediately see what can be better.

LUXURY EXPERIENCE MATTERS

Experience with jewellery, luxury, fashion, beauty, watches or other premium brands is a strong advantage.





You should understand that luxury content isn't about putting expensive products on a pretty feed.

It's about desire, positioning, storytelling, visual language and perception.

WE’RE LOOKING FOR

- Mumbai-based candidate
- 1–4 years of relevant social media/content experience preferred
- Strong Instagram and short-form content knowledge
- Naturally creative and constantly aware of what's happening on social
- Solid understanding of trends, formats and audience behaviour
- Excellent communication and copywriting skills
- Good understanding of luxury and premium aesthetics
- Comfortable working with creative teams and on shoots
- Organised, proactive and disciplined
- Able to manage multiple brands without constant follow-ups
- Strong understanding of social media analytics and performance

PROVEN WORK IS IMPORTANT

We want to see what you've actually done.

If you've grown an account, launched a successful campaign, generated enquiries, improved engagement or helped sell a product through social media — show us.

Followers alone don't impress us.

Ideas + execution + results do.

THIS ROLE IS FOR YOU IF...

You spend time on Instagram and naturally notice:

“This Reel is going to work.”

“This brand is communicating this completely wrong.”

“There is a much better way to sell this product.”

And then you actually know how to execute that thought.

TO APPLY

Send us:

- Your CV / profile
- Instagram / LinkedIn
- Portfolio or accounts you've worked on
- 3 best pieces of content you've created or strategised
- 2–3 brands you've worked with
- Any jewellery / luxury experience
- Any measurable results — growth, reach, enquiries, leads or sales
- Current location in Mumbai
- Current / expected compensation
- Availability

We’re looking for someone who wants to build brands, not just manage accounts.

If you’re creative, commercially minded and genuinely understand social media, we’d love to hear from you.

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Social Media Manager (India)
🏢 Aana studio
📍 India