Prepdha is an AI-powered EdTech company dedicated to transforming how students learn. We build intelligent learning platforms that adapt to individual learning styles, identify knowledge gaps, and support students in achieving their academic goals. Our mission is to make learning personalized, effective, and confidence-building rather than dependent on rote memorization.

Overview:

We are seeking a creative, analytical, and growth-oriented Social Media Marketing Manager to lead Prepdha's social media presence across multiple platforms. The ideal candidate will be responsible for developing content strategies, managing campaigns, driving audience engagement, and enhancing brand visibility through impactful social media initiatives.

The role requires a professional who understands social media trends, audience behavior, content performance metrics, and brand storytelling, particularly within the education and technology sectors.

Key Responsibilitites:

Social Media Management:

- Manage and grow Prepdha's presence across Instagram, LinkedIn, Facebook, YouTube, X (Twitter), and other relevant platforms.
- Create and maintain monthly content calendars aligned with marketing objectives.
- Ensure consistent brand messaging, tone, and visual identity across all social channels.

Content Strategy and Creation:

- Develop engaging content including posts, reels, videos, stories, carousels, and thought-leadership content.
- Collaborate with content, design, product, and academic teams to create impactful campaigns.
- Identify trending topics, platform updates, and content opportunities relevant to students and educators.

Campaign Planning:





- Plan and execute organic and paid social media campaigns.
- Launch awareness, engagement, lead-generation, and conversion-focused campaigns.
- Coordinate marketing initiatives with broader business and product goals.

Community Engagement:

- Monitor comments, messages, reviews, and mentions across social platforms.
- Build and nurture an active online community.
- Respond to audience queries professionally and promptly.

Analytics and Performance Tracking:

- Track key performance indicators including reach, engagement, follower growth, CTR, leads, and conversions.
- Generate periodic reports and provide actionable recommendations.
- Utilize insights to optimize content performance and campaign effectiveness.

Brand Building:

- Strengthen brand awareness and credibility within the EdTech ecosystem.
- Promote student success stories, educational content, and product-related updates.
- Support employer branding and recruitment campaigns through social media initiatives.

Required Qualifications:

- 2-3 years of experience in Social Media Marketing, Digital Marketing, or related roles.
- Strong understanding of Social Media Marketing and Social Media Optimization (SMO).
- Experience in content planning, content strategy, and campaign management.




- Excellent written and verbal communication skills.
- Knowledge of social media analytics and performance measurement tools.
- Familiarity with Canva, Adobe Creative Suite, CapCut, or similar creative tools.
- Understanding of digital marketing fundamentals and customer acquisition strategies.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Comfortable working in office in Hyderabad.

Preferred Qualification:

- Experience working with EdTech, Education, SaaS, or Technology brands.
- Knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
- Basic video editing and graphic design skills.
- Experience handling influencer collaborations and brand partnerships.

Skills Required:

- Social Media Marketing
- Content Strategy
- Content Creation
- Social Media Optimization (SMO)
- Community Management
- Digital Marketing
- Campaign Management
- Analytics & Reporting
- Copywriting
- Brand Building
- Canva / Video Editing Tools
- Communication & Collaboration

What We Offer:

- Opportunity to work in a fast-growing AI-powered EdTech startup.
- Collaborative and innovative work setting.
- Career growth and leadership opportunities.
- Exposure to cutting-edge educational technology products.
- Chance to make a meaningful impact on student learning outcomes.

Join Prepdha and help shape the future of personalized learning through impactful digital storytelling and community engagement.

Contact: [email protected]

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Social Media Manager (India)
🏢 Prepdha
📍 India