Job description

Position: Digital Marketing & Influencer Marketing Executive / Manager

Location: NIBM Road, Pune

Experience: 2-5 years of relevant experience

Salary: 2.5 LPA - 4 LPA

Employment Type: Full-time | On-site

Location: NIBM Road, Pune

About the Role

We are a fast-growing startup looking for a creative, confident and result-oriented Digital Marketing & Influencer Marketing professional to build and grow our online brand presence.

The ideal candidate should have prior experience in digital marketing, social media, influencer marketing, content creation and should be comfortable taking ownership in a fast-paced startup environment.

Key Responsibilities

Digital & Social Media Marketing

Develop and execute digital marketing strategies to increase brand awareness, engagement and sales.

Manage Instagram, Facebook and other relevant social media platforms.

Plan and manage monthly content calendars, Reels, Stories, posts and campaigns.

Stay updated with social media trends, beauty trends and emerging content formats.

Monitor social media performance and provide insights for improvement.

Influencer & Creator Marketing

Identify and shortlist relevant influencers/creators.

Handle end-to-end influencer collaborations, including outreach, negotiation, briefing and follow-ups.

Build and maintain solid relationships with influencers and creator communities.

Coordinate barter, paid and affiliate collaborations.

Track influencer campaign performance, reach, engagement, conversions and ROI.

Explore new creators and collaboration opportunities to increase brand visibility.

Content & Brand Building

Work closely with the creative team to develop engaging content ideas.

Participate in photoshoots, product shoots and campaign planning.

Ensure all content is aligned with the brand's tone,



positioning and aesthetics.

Identify opportunities for trending Reels, UGC and viral content.

Performance & Growth

Coordinate with performance marketing teams/agencies for Meta and Google campaigns.

Monitor key metrics such as engagement, CTR, CAC, conversions and ROAS.

Analyse campaign performance and suggest improvements.

Support new product launches and promotional campaigns.

Requirements

2- 10 years of relevant experience in Digital Marketing, Social Media, Influencer Marketing, Content Marketing or D2C.

Prior experience with FMCG beauty, cosmetics, skincare, fashion, lifestyle brand will be preferred.

Strong understanding of Instagram, Reels, influencer marketing and current social media trends.

Good communication, negotiation and relationship-management skills.

Creative mindset with a strong understanding of aesthetics and branding.

Ability to independently manage multiple campaigns and deadlines.

Basic understanding of Meta Ads, Google Ads and digital marketing analytics is preferred.

Comfortable working in a startup environment with a hands-on approach.

Candidates who are comfortable being camera-facing/on-screen when required will have an added advantage.

What We Are Looking For

We are looking for someone who is creative + commercially minded, understands what makes content perform, and can turn social media and influencer collaborations into measurable brand growth.

If you are passionate about social media, influencers and building a brand from the ground up, we'd love to hear from you.

Pay: ₹20,000.00 - ₹37,000.00 per month

Application Question(s):

- How many year of experience you have in Digital marketing ?

What is your current CTC in Lacs per annum?
What is your notice period ?

Location:

- Pune, Maharashtra 411040 (Preferred)

Work Location: In person

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