MARKETING COORDINATOR

Company: Neerozhukkil Vaidyasala Pvt. Ltd. (NVPL)
Department: Marketing & Brand
Location: Head Office, Ernakulam, Kerala
Employment Type: Full time, Permanent
Reports To: Head of Marketing / Managing Director
Experience: 3–6 years in Marketing, including at least 2 years in Digital Marketing
Qualification: Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field

Job Summary

We are looking for an experienced and creative Marketing Coordinator to plan, coordinate, and execute marketing activities across NVPL's branches.

The role involves managing digital marketing campaigns, coordinating with external agencies and vendors, leading the in-house marketing team, developing campaign ideas, and monitoring marketing performance.

The ideal candidate should have strong hands-on experience in digital marketing, excellent communication and coordination skills, and the ability to manage multiple campaigns and stakeholders simultaneously. Experience in healthcare, wellness, Ayurveda, hospitality, or a similar service sector will be an added advantage.

Key ResponsibilitiesDigital Marketing

- Plan, execute, and optimise paid campaigns across Meta, Google, YouTube, and other relevant platforms.
- Manage the organic social media calendar and ensure consistent brand communication.
- Oversee website content, landing pages, SEO, and local search listings across branches.
- Manage email, WhatsApp, and SMS marketing campaigns in accordance with applicable consent and data-protection requirements.
- Monitor campaign performance using analytics tools and prepare regular performance reports.
- Monitor and maintain the Company's online reputation and customer reviews.

Agency & Vendor Coordination

- Act as the primary point of contact for advertising, creative, media, PR, and digital agencies.
- Prepare creative and campaign briefs covering objectives, target audience,



deliverables, timelines, and budgets.
- Review agency deliverables for brand consistency, accuracy, quality, and compliance before publication.
- Monitor agency performance and ensure timely delivery as per agreed scope.
- Coordinate with Finance and HR regarding vendor onboarding, purchase orders, invoices, and documentation.
- Coordinate with photographers, videographers, printers, event partners, and other marketing vendors.

Team Leadership & Coordination

- Lead and coordinate the in-house marketing team.
- Allocate tasks, set deadlines, and review the quality of team deliverables.
- Conduct weekly planning and review meetings.
- Maintain and monitor a shared marketing calendar.
- Support recruitment, onboarding, training, and performance reviews of marketing team members in coordination with HR.
- Coordinate with branch managers, doctors, front-office, and CRE teams to ensure effective execution of campaigns.

Campaign Planning & Ideation

- Generate innovative marketing ideas, campaign concepts, and content formats.
- Develop detailed campaign plans covering channels, creatives, budgets, timelines, and expected outcomes.
- Monitor competitor activities, industry trends, and seasonal opportunities.
- Plan and coordinate offline marketing activities such as health camps, exhibitions, launches, collaborations, and community outreach programmes.
- Support long-term brand-building and business growth initiatives.

Budget, Reporting & Compliance

- Assist in preparing monthly and annual marketing budgets.




- Track marketing expenditure against approved budgets.
- Maintain records of campaigns, creatives, approvals, agency agreements, and marketing spends.
- Prepare regular marketing performance dashboards and reports for management.
- Ensure marketing communications comply with applicable AYUSH, advertising, consumer-protection, and other relevant regulations.
- Ensure that no unapproved therapeutic or medical claims are published.

Required Qualifications & Experience

- Graduate or Postgraduate degree in Marketing, Mass Communication, Business Administration, or a related discipline.
- 3–6 years of marketing experience, including at least 2 years of hands-on digital marketing experience.
- Experience working with or managing external marketing agencies.
- Prior experience supervising or leading a small marketing team.
- Experience in healthcare, wellness, Ayurveda, hospitality, or a similar service industry will be an advantage.
- Digital marketing, Google Ads, Meta Blueprint, or related certifications will be an added advantage.

Required SkillsTechnical Skills

- Working knowledge of Meta Ads Manager, Google Ads, and Google Analytics.
- Understanding of SEO fundamentals and CMS platforms.
- Basic knowledge of website administration.
- Strong copywriting and editing skills in English and Malayalam.
- Familiarity with Canva or Adobe Creative Suite at a basic/brief-and-review level.
- Good knowledge of MS Excel, PowerPoint, CRM, and marketing automation tools.

Job Requirements

- Willingness to travel regularly to Kakkanad, Trivandrum, Edappally, and Edappal branches.
- Occasional outstation travel may be required based on business requirements.
- Willingness to work occasional evenings or weekends during campaigns, events, or special programmes.

Pay: ₹25,732.40 - ₹34,789.18 per month

Work Location: In person

📌 Marketing Coordinator (India)
🏢 Factor Human Resources
📍 India