Industry: Education / EdTech

Experience: 5+ years

Location: Kochi

Department: Marketing

About the Role

We are looking for a Marketing Manager to lead marketing strategies, campaigns, brand growth, and lead-generation activities for our education business. The candidate should have strong marketing and team management skills, preferably with experience in the Education/EdTech industry.

Key Responsibilities

* Develop and execute marketing strategies and campaigns aligned with business goals.

* Plan and manage digital marketing campaigns across Meta, Google, YouTube, and other relevant platforms.

* Drive quality lead generation and support admission and business growth.

* Work closely with Admissions, Academics, Placements, LMS, Content, and other teams to understand their requirements and support their marketing needs.

* Coordinate with internal teams to promote courses, programs, student achievements, placement success stories, events, and other initiatives.

* Monitor campaign performance, lead quality, CPL, conversions, and ROI.

* Coordinate with Content and Creative teams for social media content, creatives, videos, testimonials, and campaigns.

* Manage the organization's brand presence across digital and offline platforms.





* Plan and execute offline marketing activities, events, and promotional campaigns.

* Conduct market and competitor research to identify new growth opportunities.

* Manage and guide the marketing team and ensure timely execution of campaigns.

* Prepare regular marketing performance reports and share insights with management.

Required Skills

* Strong knowledge of Digital & Performance Marketing

* Meta Ads & Google Ads

* Lead Generation & Conversion

* Social Media & Content Marketing

* Brand Management

* Campaign Planning & Execution

* Data Analysis & Reporting

* Robust communication and coordination skills

* Team handling experience 2+ years

* Ability to work across multiple departments

* Strong ownership and execution mindset

Preferred Qualifications

Bachelor's/Master's degree in Marketing, Business Administration, or related field.

* 5+ years of relevant marketing experience.

* Education/EdTech experience preferred.

* Experience managing marketing teams and campaigns with measurable results.

Pay: ₹35,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 CDA Academy
📍 India