Role & Responsibilities

- Develop and execute digital marketing strategies to generate qualified leads for real estate projects.
- Plan, manage, and optimize campaigns across Google Ads, Meta Ads, Instagram, Facebook, YouTube, and other digital platforms.
- Monitor campaign performance, CPL, lead quality, conversions, and ROI, and make necessary optimizations.
- Manage the company’s social media presence and develop engaging content aligned with brand and project objectives.
- Create high-quality graphics, social media posts, banners, digital advertisements, brochures, presentations, and promotional creatives.
- Edit Reels, short-form videos, property walkthroughs, project videos, promotional videos, and advertisements for digital platforms.
- Handle video editing including cuts, transitions, captions, music, motion graphics, effects, and basic color correction.
- Coordinate with the Sales and Project teams to understand project USPs, offers, events, and marketing requirements and convert them into effective digital content.
- Develop and maintain a monthly content calendar for social media and digital campaigns.
- Conduct competitor research and stay updated with the latest real estate, social media, digital marketing, design, and video trends.
- Track website traffic, social media performance, lead sources, engagement, and other key marketing metrics.
- Prepare regular digital marketing and campaign performance reports for management.
- Coordinate with photographers, videographers, agencies, and external creative partners when required.




- Explore and utilize AI tools and emerging digital marketing technologies to improve content quality and campaign efficiency.

Preferred Candidate Profile

- Bachelor’s degree in Digital Marketing, Marketing, Mass Communication, Graphic Design, Media, or a related field.
- 3–6 years of experience in Digital Marketing, preferably in Real Estate, Construction, Property, or a related industry.
- Strong hands-on experience in Google Ads, Meta Ads, social media marketing, and lead generation.
- Positive knowledge of performance marketing, audience targeting, retargeting, campaign optimization, and conversion tracking.
- Strong graphic designing skills with experience in Adobe Photoshop, Illustrator, Canva, CorelDRAW, or similar tools.
- Good video editing skills using Adobe Premiere Pro, After Effects, DaVinci Resolve, CapCut, or similar software.
- Ability to create professional Reels, property videos, promotional videos, social media creatives, and digital advertisements.
- Strong understanding of social media platforms, content formats, trends, and audience engagement.
- Knowledge of SEO, Google Analytics/GA4, Google Search Console, and digital marketing analytics will be an advantage.
- Strong creative sense with a good understanding of visual branding, typography,



composition, and storytelling.
- Ability to manage multiple campaigns and creative projects while meeting deadlines.
- Strong communication, coordination, analytical, and problem-solving skills.
- Portfolio of graphic designs, videos/reels, and previous digital marketing campaigns is preferred.
- Prior experience in real estate lead generation and property marketing will be an added advantage.

Key Skills

Digital Marketing | Performance Marketing | Google Ads | Meta Ads | Lead Generation | Social Media Marketing | Graphic Designing | Video Editing | Reels | Photoshop | Illustrator | Canva | Premiere Pro | After Effects | SEO | Content Creation | Branding | Analytics | Campaign Optimization

Perks & Benefits

- Competitive salary based on experience, expertise, and portfolio.
- Performance-based incentives linked to campaign and lead-generation performance.
- Opportunity to work on premium real estate projects and high-visibility marketing campaigns.
- Exposure to end-to-end digital marketing, performance marketing, branding, graphic designing, and video production.
- Career growth opportunities within the marketing and creative functions.
- Opportunity to work with modern AI, marketing, design, and video-editing tools.
- Professional and collaborative work environment.
- Training and continuous learning opportunities.
- Recognition and rewards for outstanding performance.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 ORA MAKERS
📍 India