- Monitor social media platforms for brand mentions, user comments, feedback, and complaints; manage community responses using approved templates and response matrices.
- Conduct active social listening and ORM monitoring across digital and social media platforms; tag and segment mentions by sentiment, themes or subthemes category.
- Track industry updates, emerging trends, and potential crisis events; send timely escalation alerts to internal teams and clients via defined communication channels.
- Analyse brand performance against competitors and identify reputational risks proactively.
- Prepare and deliver weekly/monthly ORM and social listening reports along with ad-hoc insight reports as required.
- Generate actionable insights from conversation trends, sentiment analysis, stakeholder discussions, and competitor/industry developments.
- Maintain accurate documentation and trackers; ensure compliance with client processes and platform regulatory communication guidelines.
- Coordinate with internal teams and clients for issue escalation, response approvals, and resolution tracking.
REQUIREMENTS QUALIFICATIONS
- Any graduate; degree in Mass Media / Communications preferred.
- 1–2 year of experience in social listening, ORM, digital monitoring, or community management. Freshers with the right aptitude are welcome.
- Excellent written and spoken English communication skills.
- Proficiency in MS Excel, PowerPoint, and Word.
- Familiarity with social listening / ORM monitoring tools is an advantage.
- Strong analytical mindset with keen attention to detail.
- Ability to manage multiple deliverables within defined turnaround times in a fast-paced workplace.
- Social-media savvy and eager to upskill continuously.
WORK SCHEDULE FLEXIBILITY
This is a full-time hybrid role based in Mumbai. Given the nature of digital monitoring work, the role requires flexibility in shift timings and working days. Candidates must be comfortable with:
- Versatile/rotational shift timings as per monitoring requirements.
- Split week-offs (days off may not fall on consecutive days or on weekends
📌 Junior Social Media Analyst (Mumbai)
🏢 Social Insights & Analytics
📍 Mumbai
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.