About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work workplace.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Description Job Title Senior Digital Sales Manager Location Department Agency Function Digital Agency Reporting to Digital Area Manager Band 4 Function Summary The Digital Agency Channel is a modern distribution model where insurance products are sold through digitally empowered Advisors. These Advisors act as intermediaries between the insurance company and customers, facilitating policy sales, offering advisory services, and providing post-sale support. This model is designed to enhance customer experience, particularly in markets where digital solicitation is preferred. Through this channel, advisors also support customers in, a) Resolving policy service need b) Renewal collection to resolve policy holder’s service needs, Cross sale opportunity. Job Summary: Responsible for  Advisor Recruitment  Advisor Development  Advisor Activation & Meeting WFYP Targets  Conducting Career Seminars for Advisors  Advisor Engagement Key Responsibilities/ Key Deliverables: Advisor Recruitment  Lead the recruitment of insurance advisors as per the annual goal sheet  Actively engage with prospects through natural market outreach and close leads provided via structured digital campaigns  Conduct Career Seminar of prospects  Ensure timely completion of onboarding milestones including IC-38 certification,



URN generation, and first sale Advisor Development  Development of advisor prospecting habits, calling habits and work habits.  Work with Advisor on planning and reviewing of activities and goals.  Identify the training needs of the Advisor and work with Trainers to improve the same Advisor Activation & Meeting WFYP Targets  Achievement of monthly, quarterly & yearly business plans.  Improve Advisor productivity & persistency by regular PRP/IID/GID etc.  Coordinate with sales tele-callers to support lead conversion and sales closures.  Enable hybrid sales journeys (online + offline) for first-time sales. Advisor Engagement  Conduct webinars, app-based training, and digital engagement activities.  Promote advisor app usage and ensure training completion. Customer Centricity  Be AMLI brand ambassador & a customer champion  Follow AMLI sales practice to develop deep customer loyalty  Hold periodical customer meet to understand customer pulse & need  Ensure customer queries are responded to satisfactorily as per AMLI standard. Measures of Success:  Advisor recruitment count  Advisor activation rate  Advisor training completion  App usage & adoption  Premium per advisor  Campaign lead conversion %  Advisor retention Desired qualification and experience • Graduate with 3–6 years of sales experience (BFSI preferred; experience in insure-tech is a plus). • Strong digital fluency (CRM tools, mobile apps, webinars). • Experience in recruitment or team handling is advantageous. • Excellent communication, coordination, and coaching skills.



• Not more than 2 Job Changes in one year Key Responsibilities/ Key Deliverables:• Identify the Top financial /General Insurance/Health Insurance distributors in the assigned territory from the competition• Pitch Max-Life Agency Career Opportunity through Career Seminars / Presentations / Meetings• Understand the Top Advisor/ Business Associate value proposition, onboarding process and regulations related to the same• Hiring and Onboarding of Top Advisors and Business Associates’ post conducting Career seminars and Presentation and meet the defined Recruitment plan• Drive sales from the team of Top Advisors / Business Associates and Financial distributors to meet the defined sales plans.• Maintain Quality of sales by ensuring the Persistency standards of the channel• Adherence to the desired input behaviors to drive Sales and Recruitment• Periodically Train & Develop advisors for new product launches and communicating any changes in company guidelines / policies.• Managing field operations by coordinating with Operations and DSDO for sales and Recruitment.Measures of Success:Hiring and driving activation of Top Advisors/Financial Distributors from competition• Career Seminars / Meetings with TopAdvisors/ Financial Distributors• Meeting Sales and Recruitment Planconsistently• Persistency• Advisor Productivity & Retention• Adhering to Input behaviorsKey Relationships (Internal / External): • Circle Head -Elite Vertical• Ops Team (CET and DSDO)• Training and Development• Human ResourcesDesired qualification and experienceJob Specifications:•• Graduate with 5+ years of experience, at least 3 years’ experience in insurance sector•• Proven record of leading Front-Line Sales in Financial Services, preferably in Insurance•• Should have similar market exposure and experience in process driven, quality sales organizations•• Familiarity with skills in recruitment, driving sales and activationKEY COMPETENCIES/SKILLS REQUIRED•• Strong relationship building capability•• Go-getter attitude•• Result orientation•• Passionate towards Sales

State:

Uttar Pradesh

Branch:

Delhi - GO3

Department:

Agency

Function:

Digital Agency

Posted On:

17-Mar-2026

📌 Senior Digital Sales Manager (Uttar Pradesh)
🏢 AxisMaxlife
📍 Uttar Pradesh