Content Creator & D2C Brand Marketer

Location: Park Circus
Experience: 1–4 years
Employment Type: Full-time
Department: Marketing & Growth
Reports To: Founder / Head of Marketing

About the Role

We are looking for a Content Creator & D2C Brand Marketer who can combine creativity with commercial thinking.

You will be responsible for creating compelling content, building the brand’s voice and presence across digital channels, and supporting marketing initiatives that drive brand awareness, engagement, traffic, and sales.

The ideal candidate understands that great D2C marketing isn't just about making content look good — it’s about creating content that connects with consumers and ultimately moves business metrics.

Key Responsibilities

1. Content Creation

- Develop creative, engaging content for Instagram, Facebook, YouTube, website, email, and other relevant platforms.
- Ideate and produce Reels, short-form videos, static posts, carousels, stories, UGC concepts, product videos, and campaign content.
- Write compelling hooks, captions, scripts, headlines, and CTAs.
- Create content calendars aligned with product launches, campaigns, festivals, trends, and business priorities.
- Coordinate photoshoots, video shoots, creators, influencers, and freelancers when required.
- Identify emerging social-media formats and trends and turn them into relevant brand content.
- Maintain consistency in brand tone, visual identity, and messaging.

2. D2C Brand Marketing

- Support the development and execution of D2C marketing campaigns across the customer journey.
- Translate brand positioning and product USPs into strong consumer-facing communication.
- Develop campaigns around new launches, offers, seasonal moments, product education, and brand storytelling.
- Work closely with performance marketing teams to develop creatives that improve acquisition and conversion.
- Collaborate with e-commerce, design, product, and sales teams to ensure consistent communication across touchpoints.
- Contribute ideas for improving the website,



landing pages, product pages, email/SMS communication, and overall customer experience.

3. Social Media & Community

- Manage day-to-day social media content and publishing.
- Monitor comments, DMs, customer conversations, and community sentiment.
- Build a strong and engaged online community around the brand.
- Track competitor activity and identify opportunities for differentiation.
- Use social listening and customer feedback to generate new content and campaign ideas.

4. Content Performance & Optimization

- Track content performance using metrics such as reach, engagement, watch time, saves, shares, CTR, traffic, and conversions.
- Understand which creative concepts, hooks, formats, and messages perform best.
- Continuously test and optimize content based on performance data.
- Work with the marketing team to connect content performance with business outcomes.

What We're Looking For

- 1–4 years of experience in content creation, social media, digital marketing, D2C, e-commerce, or a related role.
- Strong understanding of Instagram, Reels, YouTube/Shorts, and other short-form content formats.
- Excellent copywriting and storytelling skills.
- Strong visual sense and understanding of what makes content engaging.
- Comfortable being hands-on — ideating, scripting, shooting, editing, and publishing content.
- Understanding of D2C marketing, consumer psychology, funnels, and digital customer journeys.
- Ability to balance brand building with performance and commercial objectives.
- Strong awareness of social-media trends, creators, influencers, and internet culture.




- Data-driven mindset with the ability to learn from content performance.
- Strong communication, project management, and execution skills.
- Ability to work in a fast-paced startup/brand environment with a high degree of ownership.

Good to Have

- Experience working with a D2C, e-commerce, FMCG, beauty, fashion, food, lifestyle, wellness, or consumer brand.
- Experience with Meta Ads creative development.
- Basic knowledge of Shopify or other e-commerce platforms.
- Experience with email/SMS/WhatsApp marketing.
- Experience working with influencers and UGC creators.
- Familiarity with tools such as Canva, CapCut, Adobe Creative Suite, Figma, or similar tools.
- Basic understanding of GA4, Meta Ads Manager, or other marketing analytics platforms.

What Success Looks Like

Within this role, success means:

- Consistently producing high-quality, platform-native content.
- Growing the brand's social presence and engaged community.
- Creating content that generates meaningful traffic, leads, and sales.
- Developing repeatable content formats and creative concepts that scale.
- Building a recognizable and differentiated brand voice.
- Helping the marketing team turn consumer insights into effective campaigns.
- Continuously improving creative performance through testing and data.

Why Join Us?

- Opportunity to play a key role in building a consumer brand from the ground up.
- High ownership and freedom to experiment.
- Work across content, branding, social media, creators, and D2C growth.
- Chance to see your ideas directly translate into campaigns and business results.
- Fast-paced environment with significant learning and growth opportunities.

Compensation: Negotiable depending on experience and skill set.

To Apply: Please share your CV at [email protected] or at +91-XXXXXXXXXX along with your portfolio / Instagram / previous campaign work / examples of content you have created.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

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