Marketing Manager – Advaning Products

Company: Elite Screens India Pvt. Ltd.
Product Division: Advaning – Awnings, Door Awnings, Canopies & Related Outdoor Products
Location: Coimbatore
Experience: Minimum 5 years
Department: Sales & Marketing
Reports to: Management

1. Job Purpose

The Marketing Manager – Advaning Products will be responsible for developing and expanding the market for Advaning awnings, door awnings, canopies and other related outdoor products across India.

The position requires a proactive marketing professional who can identify new market opportunities, develop dealers and distributors, generate project enquiries, build relationships with architects, builders and contractors, and drive sales growth and brand awareness for Advaning.

2. Key Responsibilities

Market Development

- Develop and implement marketing strategies for Advaning products across India.
- Identify new markets, customer segments and business opportunities.
- Study competitor products, pricing, distribution and market trends.
- Develop strategies to increase Advaning's market share and brand visibility.
- Identify potential applications for awnings in residential, commercial, hospitality and other projects.

Dealer & Distributor Development

- Identify, appoint and develop dealers and distributors in key markets.
- Build strong relationships with dealers, distributors and channel partners.
- Support channel partners with product knowledge, quotations, marketing materials and sales support.
- Regularly monitor dealer performance and develop action plans for improving sales.
- Expand the Advaning dealer network across major cities and regional markets.

Project & Institutional Sales

- Develop business opportunities with architects, interior designers, builders, contractors, hotels, resorts, commercial establishments and other institutional customers.
- Generate and follow up on project enquiries from initial enquiry through order closure.
- Conduct product presentations and demonstrations for potential customers.
- Coordinate with the technical and operations teams for project requirements and execution.

Sales & Marketing

- Achieve monthly, quarterly and annual sales targets.




- Prepare and execute territory-wise marketing plans.
- Conduct dealer visits, customer meetings, product presentations and market surveys.
- Develop promotional campaigns and local marketing activities.
- Generate leads through digital marketing, exhibitions, dealer networks and direct market development.
- Maintain a healthy sales pipeline and ensure timely follow-up of all enquiries.

Product & Market Feedback

- Collect regular feedback from dealers, customers and the market regarding products, pricing, quality and competition.
- Identify new product opportunities based on market requirements.
- Work closely with management to recommend product improvements, new sizes, designs and applications.
- Monitor competitor activities and report significant market developments to management.

Reporting & Management

- Submit weekly and monthly sales and marketing reports.
- Maintain updated records of enquiries, leads, dealer visits, project opportunities and sales conversions.
- Prepare sales forecasts and market development plans.
- Monitor outstanding enquiries and ensure systematic follow-up.
- Be accountable for achieving agreed sales and market-development objectives.

3. Qualification

- Bachelor's Degree in any relevant discipline.
- MBA in Marketing – Desirable.
- Minimum 5 years of relevant experience in marketing and sales of:
- Door awnings
- Window awnings
- Retractable awnings
- Canopies
- Outdoor shading products
- Building products
- Architectural products
- Other related products

Candidates with experience in the awning, façade, building-materials, architectural-products or outdoor-living industry will be preferred.

4. Required Skills & Competencies

- Excellent communication and presentation skills.
- Fluent English and Hindi communication is essential.




- Knowledge of Tamil and/or other regional Indian languages will be an advantage.
- Strong sales and negotiation skills.
- Good understanding of dealer and distributor management.
- Ability to independently develop new markets.
- Strong relationship-building and networking skills.
- Ability to identify and convert new business opportunities.
- Good knowledge of MS Office, Excel and presentation tools.
- Willingness to travel extensively across India.
- Self-motivated, target-oriented and capable of working independently.
- Good commercial awareness and understanding of pricing and margins.

5. Preferred Candidate Profile

The ideal candidate should be a hands-on marketing professional rather than purely an office-based marketing executive.

He should have:

- Proven experience in developing markets from scratch.
- Existing contacts with dealers, distributors, architects, builders or contractors.
- Experience in selling technical or architectural products.
- Ability to travel extensively and meet customers personally.
- Strong follow-up discipline and ability to convert enquiries into orders.
- Ability to take ownership of the Advaning business and develop it into a significant revenue stream.

6. Key Performance Indicators (KPIs)

The performance of the Marketing Manager will be evaluated based on:

- Monthly and annual sales achievement.
- Recent dealer/distributor appointments.
- Active dealer productivity.
- Number and value of new project enquiries.
- Project conversion rate.
- New customer acquisition.
- Market expansion into new cities/regions.
- Enquiry-to-order conversion.
- Dealer and customer retention.
- Collection and payment discipline.
- Development and liquidation of existing inventory.
- Overall profitability and contribution of the Advaning division.

7. Important Requirement

This position involves extensive travel. The candidate must be willing to travel across India as required for dealer development, customer meetings, project visits, exhibitions and market development.

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Sales & Marketing Manager (India)
🏢 ELITE SCREENS INDIA
📍 India