Business Growth & Market Execution

- Drive secondary and primary sales targets for the assigned area.
- Drive productivity parameters such as LSPC, UBO, and Drop Size to improve call quality and outlet value.
- Monitor daily, weekly, and monthly performance of territories and take corrective actions where required.

Distribution & Market Expansion

- Strengthen numeric & weighted distribution across channels to improve market reach & depth.
- Ensure effective route planning, coverage efficiency, & outlet productivity across territories.
- Drive continuous improvement in outlet activation and market execution standards.
- Leverage key distribution channels like retail, wholesale, rural and grocery for business growth.

Recent Product Development (NPD) & Launch Excellence

- Lead and execute New Product Launches (NPDs) across the area as per company guidelines.
- Ensure timely availability, distribution, visibility, and off-take of new products.
- Optimize product-wise GTM & RTM strategies.
- Track post-launch performance and share structured market insights with the leadership team.

People Leadership & Team Stability

- Lead, coach, and develop Sales Officers and off-roll field sales teams (WS/DS/RSP).




- Identify store-level gaps and take ownership of closing them.

Candidate Profile

- 4+ years of experience in FMCG / Modern Trade sales.
- Hands-on experience in Modern Trade / Modern Retail is preferred.
- Experience handling supermarkets, hypermarkets or convenience chains.
- Experience with accounts such as Reliance Retail, DMart, Spencer's, SPAR, More, Metro, Star Bazaar, Nature's Basket or similar Modern Trade formats will be an advantage.
- Graduate; MBA preferred but not mandatory.
- Strong sales execution, ownership and follow-up skills.
- Good communication, negotiation and relationship-management skills.
- Good working knowledge of MS Excel and sales MIS/reporting.
- Strong problem-solving ability and attention to detail.
- Comfortable working in a field-oriented role with extensive travel.

Key Skills

Modern Trade | Modern Retail | FMCG Sales | Retail Sales | Store Operations | Sales Target | Sales Execution | Distributor Management | Merchandising | Product Availability | In-Store Promotions | Stock Management | Retail Execution | Sales MIS | MS Excel | Relationship Management

Pay: ₹30,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Area Sales Manager (Delhi)
🏢 Heureux Consumer
📍 Delhi