Job Summary

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to drive sales growth, expand market presence, manage customer relationships, and achieve business targets within the assigned territory.

The ideal candidate should have robust sales leadership, market-development, negotiation, and team-management skills, along with a proven track record of achieving sales targets.

Key Responsibilities

- Develop and execute sales strategies to achieve assigned revenue and volume targets.
- Manage sales activities across the assigned territory and identify opportunities for business growth.
- Build and maintain strong relationships with distributors, dealers, retailers, and key customers.
- Identify and develop new markets, channels, and business opportunities.
- Manage and motivate the sales team to achieve individual and territory-level targets.
- Set sales targets, monitor performance, and provide regular feedback to team members.
- Ensure effective product availability, distribution, visibility, and market coverage.
- Conduct regular market visits to understand customer needs, competitor activities, and market trends.
- Monitor competitor pricing, promotions, products, and sales strategies.
- Prepare sales forecasts, territory plans, and regular MIS/sales reports.
- Coordinate with marketing, supply chain, finance, and customer service teams to ensure smooth business operations.
- Ensure timely collection of outstanding payments and maintain healthy receivables.




- Handle customer complaints and resolve issues effectively.
- Implement company sales policies, schemes, and promotional activities in the assigned territory.
- Track sales performance against targets and take corrective actions where required.

Key Performance Indicators (KPIs)

- Achievement of monthly, quarterly, and annual sales targets.
- Territory revenue and volume growth.
- New customer/dealer/distributor acquisition.
- Market coverage and distribution expansion.
- Customer retention and relationship management.
- Collection efficiency and reduction in outstanding receivables.
- Sales team productivity and target achievement.
- Product visibility and market penetration.

Required Skills & Qualifications

- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
- 3–7 years of experience in sales, preferably in [Industry/FMCG/Pharma/Automotive/Consumer Durables/etc.].
- Proven experience in territory or area sales management.
- Strong communication, negotiation, and presentation skills.
- Positive understanding of sales processes, distribution channels, and territory management.
- Ability to analyze sales data and prepare actionable plans.
- Strong leadership and team-management capabilities.
- Customer-focused and target-oriented approach.
- Willingness to travel extensively within the assigned territory.
- Proficiency in MS Office/Excel and CRM or sales-management software.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Area Sales Manager (India)
🏢 RPM Express
📍 India