Job Title:

Social Media & Influencer Marketing Manager

Company: Derma Arts Aesthetic Clinic
Location: Greater Kailash-1, New Delhi (On-site)
Experience Required: Minimum 4 Years

About Derma Arts Aesthetic Clinic

Derma Arts Aesthetic Clinic is a premium, doctor-led aesthetic, skin, hair, wellness, and beauty clinic based in Greater Kailash-1, New Delhi. We focus on delivering personalized, medically guided aesthetic and wellness solutions while building a strong, trusted, and premium digital presence.

We are looking for a highly creative, strategic, and execution-focused Social Media & Influencer Marketing Manager to lead and grow the digital presence of Derma Arts across social media, content, influencer marketing, and digital campaigns.

Location: M-92, Greater Kailash-1, M Block, New Delhi – 110048
Experience: Minimum 4 Years

Key Responsibilities

- Manage the end-to-end social media presence of Derma Arts across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
- Develop monthly content calendars, campaign strategies, and social media growth plans aligned with clinic objectives.
- Plan and coordinate content shoots including reels, doctor-led content, patient testimonials, treatment-related content, behind-the-scenes videos, educational content, and trend-based content.
- Work closely with doctors, designers, video editors, content creators, photographers, influencers, and internal teams to ensure smooth content execution.
- Develop innovative concepts for campaigns, social media series, reels, stories, advertisements, seasonal campaigns, treatment promotions, and brand activations.
- Manage Meta Business Suite, content scheduling, community management, audience engagement, and social media reporting.
- Plan and execute influencer marketing campaigns from influencer research and outreach to negotiation, coordination, content approvals, publishing,



and performance tracking.
- Build and maintain a structured database of influencers, creators, bloggers, celebrities, and relevant digital personalities.
- Identify relevant creators and collaboration opportunities within the beauty, aesthetics, skincare, wellness, lifestyle, fashion, and luxury space.
- Coordinate WhatsApp marketing campaigns, customer engagement journeys, follow-ups, and automation workflows.
- Support CRM coordination, lead management processes, customer data organization, and campaign-related reporting.
- Work closely with the marketing and sales teams to ensure social media and influencer campaigns contribute to enquiries, appointments, and overall business growth.
- Utilize AI-powered tools for content ideation, script writing, captions, research, automation, workflow optimization, and productivity enhancement.
- Monitor social media trends, platform updates, viral formats, influencer trends, and industry best practices.
- Track key performance indicators such as reach, engagement, follower growth, leads, enquiries, influencer performance, content performance, and campaign ROI.
- Continuously test new content formats, creative concepts, and growth strategies to strengthen Derma Arts' digital presence.

Requirements & Skills

- Minimum 4 years of experience in social media marketing, content strategy, influencer marketing, or digital marketing.
- Strong understanding of social media growth, audience engagement, content strategy,



and performance metrics.
- Hands-on experience with Meta Ads Manager and Meta Business Suite.
- Excellent communication, negotiation, coordination, and influencer relationship management skills.
- Strong creative thinking, storytelling ability, and aesthetic sense.
- Experience in planning and managing professional content shoots and social media production.
- Experience using AI tools for content creation and marketing workflows.
- Ability to manage multiple campaigns, projects, creators, and deadlines simultaneously.
- Strong organizational, leadership, and team coordination skills.
- Ability to work independently and take ownership of social media and influencer marketing initiatives.
- Prior experience in aesthetics, dermatology, beauty, healthcare, wellness, luxury, fashion, or lifestyle industries will be an added advantage.
- A strong understanding of premium brand positioning and visual communication will be preferred.

Why Join Derma Arts?

- Work with a premium, doctor-led aesthetic and wellness brand.
- Opportunity to lead high-impact social media and influencer marketing campaigns.
- Work closely with doctors, creators, influencers, and creative professionals.
- Gain hands-on exposure to the aesthetics, beauty, skincare, hair, and wellness industry.
- Opportunity to develop and execute innovative digital campaigns from concept to execution.
- Be part of a growth-focused team where creativity, ownership, and execution are valued.
- Prospect to build a strong portfolio of premium healthcare and beauty marketing campaigns.

Application Process

Interested candidates can share their Resume, Portfolio, Social Media Work Samples, and Influencer Marketing Campaign Experience at:

[email protected]

Pay: From ₹40,000.00 per month

Work Location: In person

📌 Social Media Strategist & Influencer Marketing (India)
🏢 parwanamedia
📍 India