About the Role

We are looking for a Performance Marketing Executive – E-commerce who will be responsible for planning, executing, monitoring, and optimizing paid digital marketing campaigns to drive website traffic, conversions, revenue, and customer acquisition.

The candidate should have hands-on experience with Meta Ads, Google Ads, marketplace advertising, analytics, and campaign optimization, with a solid understanding of e-commerce funnels and performance metrics.

Key Responsibilities1. Performance Marketing

- Plan, execute, and optimize performance marketing campaigns across Meta, Google, and other relevant digital platforms.
- Manage campaigns focused on traffic, leads, conversions, sales, and customer acquisition.
- Set up and manage campaign structures, audiences, budgets, bidding, creatives, and targeting.
- Continuously optimize campaigns to improve overall performance and ROI.

2. E-commerce Sales & Revenue

- Drive online sales and revenue through paid marketing campaigns.
- Monitor daily sales and campaign performance against targets.
- Analyse the complete customer journey from impressions → clicks → website visits → add-to-cart → checkout → purchase.
- Identify conversion drop-offs and recommend corrective actions.
- Work towards improving ROAS, CAC, conversion rate, and overall profitability.

3. Meta & Google Ads

- Create and manage Meta Ads campaigns across Facebook and Instagram.
- Manage Google Search, Shopping, Display, Performance Max, and remarketing campaigns, as applicable.
- Conduct audience research, keyword research, competitor analysis, and campaign segmentation.
- Test different ad formats, creatives, audiences, offers, and messaging.
- Monitor campaign performance and make data-driven optimization decisions.

4. Marketplace Advertising





- Manage and optimize advertising campaigns on e-commerce marketplaces such as Amazon, Flipkart, Meesho, Myntra, Nykaa, etc., depending on the company's platforms.
- Monitor sponsored product/ad performance.
- Optimize bids, keywords, budgets, and product targeting.
- Work with the Category/E-commerce team to improve product visibility and sales.
- 5. Analytics & Reporting
- Track and analyse key performance metrics such as:

6. Budget Management

- Manage campaign budgets efficiently across different platforms.
- Monitor ad spend and ensure campaigns remain within approved budgets.
- Allocate budgets towards high-performing campaigns, products, audiences, and channels.
- Identify inefficient spending and take corrective action.

7. Creative & Content Coordination

- Work closely with the Creative, Design, Content, and Social Media teams to develop performance-oriented ad creatives.
- Brief designers/content creators on required creatives and messaging.
- Conduct A/B testing of different creatives, copy, offers, and landing pages.
- Identify winning creative formats and scale them.

8. Tracking & Conversion Optimisation

- Ensure proper implementation and monitoring of Meta Pixel, Google Analytics, Google Tag Manager, conversion tracking, and other relevant tracking tools.
- Check campaign tracking and attribution regularly.
- Coordinate with the website/technology team to resolve tracking or conversion issues.
- Analyse landing-page performance and recommend improvements.
- ROAS
- CAC
- CPA
- CTR
- CPC
- CPM
- Conversion Rate
- AOV
- Revenue
- Ad Spend
- Add-to-Cart Rate
- Purchase Rate
- Prepare daily, weekly, and monthly performance reports.
- Identify trends, opportunities, and areas requiring improvement.
- Provide actionable insights to the marketing and management teams.

Pay: ₹30,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Kolkata)
🏢 Smith Retail Ventures Private
📍 Kolkata