Company: The Balance group pvt limited

Position: Brand Strategist
Experience Level: Mid to Senior (3–5 years of agency experience)
Job Type: Full-time
Reports To: Chief Creative Strategist / Director of Strategy Job SummaryWe are seeking a highly creative, analytical, and forward-thinking Brand Strategist to join our team. In this role, you will bridge the gap between business objectives, creative execution, and consumer insights. You will be responsible for defining the overarching narrative, positioning, and long-term roadmap for our diverse portfolio of clients. As a key player in a 360-degree marketing ecosystem, you will collaborate closely with creative directors, design teams, content creators, and account managers to translate high-level strategies into impactful, multi-channel campaigns that drive revenue and build lasting brand equity. Core Responsibilities

- Research & Insights: Conduct deep-dive market research, competitor analysis, and cultural trend mapping. Uncover unique consumer insights to inform brand positioning and campaign directions.
- Brand Frameworks: Develop comprehensive brand architectures, including core messaging frameworks, brand voices, value propositions, and long-term growth roadmaps.
- Omnichannel Strategy: Design holistic 360-degree marketing strategies that seamlessly integrate digital advertising, social media, print, experimental activations, and PR.
- Pitching & Business Development: Collaborate with leadership on client pitches.



Synthesize complex market data into compelling, easy-to-understand narrative decks that win new business.
- Creative Briefing: Write transparent, inspiring, and data-backed creative briefs. Collaborate with cross-functional design and content teams to ensure creative executions align perfectly with the strategic vision.
- Performance Analysis: Partner with performance marketing teams to monitor campaign metrics, evaluate brand health, and optimize ongoing strategies based on data.

Key Requirements & Qualifications

- Education: Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related field.
- Experience: 3 to 5 years of proven experience as a Brand Strategist or Account Planner within a fast-paced marketing, advertising, or branding agency.
- Strategic Mindset: Exceptional ability to see the "big picture" while maintaining an intense attention to detail and consistency across all touchpoints.
- Communication & Presentation: Flawless presentation and storytelling skills, with the ability to confidently pitch ideas to executive-level clients and internal stakeholders.
- Cross-Functional Collaboration: Proven track record of working seamlessly with design, multimedia, video production, and content teams.
- Tools: Proficiency with industry research tools, analytics platforms, and visual presentation software (Keynote, PowerPoint, Figma, or similar canvas tools).

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Brand Strategist (Hyderabad)
🏢 The balance group pvt
📍 Hyderabad