Position: Digital Marketing Executive

Working Hours: 10am to 6.30pm

Working Days: Mon to Fri (Alt Sat Working)

Location: Kalighat - Kolkata

Key Responsibilities

Digital Marketing

- Plan and execute digital marketing campaigns to enhance the Organisation's online visibility and engagement.
- Develop and manage monthly digital content calendars aligned with campaigns, events, and organisational priorities.
- Support awareness, fundraising, volunteer engagement, and advocacy campaigns through digital channels.
- Monitor campaign performance and recommend improvements based on insights and analytics.

Social Media Management

- Manage the organisation's social media platforms.
- Schedule and publish content while ensuring consistency in messaging and branding.
- Engage with online communities by responding to comments, messages, and audience interactions.
- Stay updated on social media trends and recommend innovative ideas to improve reach and engagement.

Creative Content & Video Production

- Design static creative for social media, digital campaigns, presentations, and promotional materials.
- Conceptualise, shoot, and edit engaging short-form videos, reels, and campaign videos and AI.
- Collaborate with programme teams to capture impactful stories through photographs and videos during field visits and events.
- Ensure all creative assets align with the Foundation's visual identity and communication guidelines.

Website & Digital Assets

- Update website content, blogs, banners, campaign pages as required and manage website.




- Maintain digital asset libraries and ensure website content remains current and engaging.
- Coordinate with internal teams and external vendors for website enhancements when required.

Analytics & Reporting

- Track and analyse digital performance using Google Analytics and social media insights.
- Prepare monthly reports on campaign performance, audience growth, and engagement metrics.
- Recommend strategies to optimise digital marketing efforts based on data and trends.

Qualifications

- Master's degree in Marketing, Mass Communication, Digital Media, Business Administration, Multimedia, or a related field.
- 4–5 years of experience in digital marketing, social media management, or digital communications, preferably in the non-profit, development, or social impact sector.

Required Skills

- Experience in creating both static creatives and short-form video content (Instagram Reels, YouTube Shorts, etc.).
- Hands-on experience managing social media platforms and website content.
- Proficiency in Canva and at least one professional design/video editing tool such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Adobe Express, or CapCut.
- Basic understanding of SEO, Google Analytics, and digital marketing best practices.
- Excellent written and verbal communication skills in English.
- Robust organisational skills with the ability to manage multiple projects simultaneously.

Pay: Up to ₹25,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 VITAL HOPE FOUNDATION
📍 India