About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work setting.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Title: Assistant Manager - CAT - Loyalty
Company Name: Axis Max Life Insurance

Job Description:
The Assistant Manager - Loyalty will be responsible for driving customer engagement and enhancing loyalty program experiences. This role involves strategizing, designing, and executing loyalty initiatives aimed at increasing customer retention and satisfaction. You will work collaboratively with cross-functional teams to curate personalized offerings and optimize loyalty program performance. Key responsibilities include analyzing customer data to identify trends, managing program communications, and ensuring alignment with overall business goals. You will also play a vital role in monitoring program effectiveness and suggesting improvements based on customer feedback.

Key Responsibilities:

- Develop and implement loyalty strategies that drive customer retention and engagement.




- Analyze customer data and program performance to identify areas for improvement and growth.
- Collaborate with marketing teams to create targeted loyalty communications and promotional campaigns.
- Manage relationships with stakeholders to ensure alignment and support for loyalty initiatives.
- Prepare and present reports on loyalty program performance and customer insights to senior management.
- Stay updated on industry trends and best practices to keep the loyalty program competitive.

Skills and Tools Required:

- Strong analytical skills with experience in data analysis and interpretation.
- Excellent communication and interpersonal skills for effective stakeholder management.
- Project management skills to handle multiple initiatives simultaneously.
- Proficiency in customer relationship management (CRM) software and data analysis tools.
- Knowledge of loyalty programs and customer engagement strategies.
- Ability to think strategically and creatively to enhance customer experiences.
- Problem-solving skills and a results-oriented mindset.

Education and Experience:

- Bachelor's degree in Business Administration, Marketing, or a related field.
- 3-5 years of experience in customer loyalty, marketing, or a similar role, preferably in the insurance or financial services sector.
- Familiarity with analytics tools and CRM platforms is advantageous.

Join Axis Max Life Insurance and be part of a dynamic team dedicated to delivering exceptional customer experiences and driving loyalty through innovative solutions.

State:

Tamil Nadu

Branch:

Coimbatore

Department:

Direct Sales Force

Function:

Loyalty - South Zone

Posted On:

13-Aug-2026

📌 Assistant Manager - CAT - Loyalty (Tamil Nadu)
🏢 AxisMaxlife
📍 Tamil Nadu