Performance Marketing Manager India

Remote role | Wondergifts India | Hands on ownership of paid growth

About Wondergifts

Wondergifts is a leading experience gifting business in the UAE and is now building the category in India. Through Wondergifts.in, customers can give memorable dining, spa, staycation and activity experiences instead of a conventional physical gift.

India is an early-stage growth market for us, with more than 1,000 products and an initial focus on Delhi NCR, Mumbai and Bengaluru. We move quickly, test ideas with real commercial discipline and use AI where it improves the quality or speed of execution.

The role

We are looking for a deeply hands-on performance marketer to own paid growth for Wondergifts India. Google Ads is the core of the role. You will personally manage a live, high-spend ecommerce account and improve performance across campaigns, product feeds, landing pages, measurement and conversion.

This role requires an operator, not a manager who works mainly through agencies or discusses strategy without executing it. You must be comfortable working inside Google Ads, Merchant Center, GA4 and Shopify every day, finding problems at campaign, search-term, product and landing-page level, and making the changes yourself.

What you will own

· Personally own the complete Google Ads account in India, including planning, campaign builds, daily optimisation, budgets, measurement and reporting.

· Manage Search, Shopping, Performance Max, Demand Gen, YouTube, Display and remarketing, deciding the right role and budget for each.

· Build and optimise Search campaigns using intent, match types, search terms, negatives, bidding, location and device data.

· Own Shopping performance through Merchant Center, product feeds, titles, attributes, product types, custom labels, exclusions and diagnostics.

· Manage Performance Max actively. Analyse channel and placement mix, asset groups, listing groups, search themes, audience signals and traffic quality rather than leaving the campaign on autopilot.

· Connect keyword and product intent with the correct landing page. Identify weak relevance, slow pages, broken journeys and conversion barriers,



then work with the relevant team to improve them.

· Monitor the complete funnel from impression and click through product view, add to cart, checkout and purchase. Diagnose conversion tracking and attribution issues across Google Ads, GA4, Google Tag Manager and Shopify.

· Allocate spend across cities, categories, products and campaign types using ROAS, customer acquisition cost, contribution margin, conversion volume and growth potential.

· Develop testing priorities for campaign structure, bidding, feeds, copy, creative, offers and landing pages, then turn results into clear actions.

· Use performance data to brief creative, merchandising and website teams on the changes most likely to improve profitable growth.

· Report concisely on what changed, why performance moved, what action you took and where the next opportunity or risk sits.

· Use Google Ads Editor, spreadsheets and AI tools to improve analysis, quality control and execution speed.

What success looks like

· Revenue and profitable order volume grow while spend remains commercially controlled.

· High-intent demand is captured through Search and Shopping, while PMax and upper-funnel activity have clear, measurable roles.

· Campaign, feed, tracking and landing-page problems are found early and corrected quickly.

· Budget moves between cities, categories, products and campaign types based on evidence rather than platform recommendations alone.

Experience we need

· At least five years of performance marketing experience with substantial, recent and hands-on ownership of Google Ads for Indian ecommerce.

· Direct experience managing high Google Ads spend is essential. You should have personally controlled at least INR 50,000 per day,



with experience closer to INR 250,000 per day strongly preferred.

· Expert working knowledge of Search, Shopping, Merchant Center and Performance Max, including the ability to build, diagnose and optimise campaigns without relying on an agency.

· A practical understanding of how keywords, product feeds, ads, offers and landing pages work together to determine conversion rate and profitability.

· Strong command of bidding, conversion lag, attribution, brand and non-brand demand, incrementality and ecommerce unit economics.

· Working knowledge of Google Ads Editor, GA4, Google Tag Manager, Looker Studio and advanced Google Sheets or Excel.

· The ability to enter an account, locate wasted spend or a conversion bottleneck, form a explicit view and implement the correction yourself.

· Clear communication focused on commercial decisions and actions rather than long reports or platform metrics without context.

Useful additional experience

· Managing high-SKU Shopify stores, marketplaces or multi-category ecommerce businesses.

· Working with city-level demand, feeds and landing pages in India.

· Using scripts, SQL, BigQuery or automation to improve analysis and campaign operations.

· Experience in gifting, travel, hospitality, experiences or other considered-purchase categories.

Why join Wondergifts

· Own performance marketing in India at an early stage, with room to shape the growth model.

· Work with a proven experience-gifting business and a broad catalogue across high-interest categories.

· See the commercial impact of your decisions quickly and grow your remit as the India business scales.

How to apply

Email [email protected] with your CV and a short note covering:

· One Indian ecommerce Google Ads account you personally managed, including daily or monthly spend and the commercial result.

· A specific example of wasted spend or a conversion problem you diagnosed and corrected yourself.

· The Search, Shopping, Merchant Center, Performance Max and landing-page work you still perform directly today.

Pay: ₹50,092.28 - ₹99,627.99 per month

Work Location: Remote

📌 Performance Marketing Manager (India)
🏢 Wondergifts.ae
📍 India