Drive revenue from the B2C B2B ecosystem of Channel Partners nationwide Continuously work on the digital transformation journey improve existing products or build new products for partners Introduce new models of channel development engagement Overall responsible for channelwise sales revenue partner ROI service to partners NPS Channel Development Introduce new digital technologies to scale the partner channel ecosystem OperationsDigitally transform the current processes and ways of working like partner portal digital onboarding corporate portal etc Develop new channel management models like Master Franchise Rural franchise Key Accounts etc Define and implement channel segmentation value proposition acquisition strategyConduct indepth research to identify new market opportunities and consumer preferences to run a geobased expansion strategy for the franchise channel Partner Management Engagement Responsible for key channel metrics for partner management like revenue ROI partner SLA management compliance partner training channel NPSDefining driving engagement programs for B2B B2C channel partners to improve operational efficiencyClosely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channelwise activation programs to drive salesRun Special Key Account Management programs for top clientsDefine and monitor Key partner performance KPIs like NPS store operations brand guidelines compliance complaints etc Driving productivity of channels B2C B2B via different business propositions programs Partner Development Onboard new partners and responsible for creating and implementing postonboarding partner success journeyUse digital properties given to franchise for enabling DIY marketing tools like partner portal AI ML recommendation engine usage OBD GMB SNSStaging the channel partners in different buckets basis the aging of the channel partners defining the growth plan through market support for each category like Matured Vs Maturing Vs newly onboardedBuilding recent avenues for growth sustaining the existing ones and responsible for bringing in revenues for franchise partnersEnsure the benchmark level of skilling of the partner its employees Channel Activation Design and execute annual channel activation roadmap across tier 1 2 3 rural cities Budget management and promotional spending to maximize ROI and budget efficiency People management Hire develop coach and lead successful team leaders with highquality personnel to deliver profitable growthMotivate mentor diverse team to achieve key performance targets Experience 10 to 12 yearsQualification Background MBA from a reputed business schoolPrior Experience Background Minimum of 5 years of experience dealing with franchisee retail distributors business management Experience in designing and implementing techenabled partner management programs Preferred Industry QSR Retail Telecom Tyre Consumer Durables FMCG etc Stint in sales is preferred