Job TitleMarketing Sales Manager FMCG Dry Snacks Makhana Dry Fruits LocationNorth District Delhi DepartmentSales Marketing Reports To Business Head Director FMCG Division Employment TypeFulltime Role Lead panIndia sales and marketing for a dry snacks portfolio makhana fox nuts dry fruits snack mixes driving both branded and privatelabel PVT label growth across B2B and B2C channels glassdoor1 Key Responsibilities Sales Strategy Targets Build and execute a regional panIndia sales plan own monthly quarterly annual targets for branded privatelabel business prepare annual budgets and forecasts Distribution Channels Develop and manage super stockists C F distributors dealers wholesalers expand General Trade kirana wholesale and Up-to-date Trade Reliance DMart Spencers Metro etc Institutional Ecommerce Grow HoReCa corporate gifting airlines hospitals institutions strengthen presence on Amazon Flipkart Blinkit Zepto and other quickcommerce platforms B2B Private Label Onboard retailers ecommerce brands and HoReCa for whitelabel contract manufacturing negotiate pricing MOQs payment terms coordinate with R D production packaging for clientspecific SKUs salary1 Marketing Brand Plan trade marketing instore promotions sampling visibility collaborate on packaging positioning pricing and promotions for own brand and PVT label monitor competitors and consumer trends Team Leadership Recruit train and lead Area Territory managers and sales executives set KPIs conduct reviews field coaching and build a targetdriven culture Reporting MIS Deliver weekly monthly sales pipeline and market intelligence reports analyze channel SKU customer profitability and recommend actions Qualifications Experience Education Bachelors in Marketing Business MBA Marketing Sales Agribusiness preferred Experience 510 years in FMCG Food Processing Packaged Foods makhana dry fruits nuts healthy snacks 23 years in a Sales Marketing Manager role with team handling strong B2B institutional and privatelabel track record indeed1 Key Skills FMCG channel sales General Trade Modern Trade Institutional Ecommerce B2B selling key account management privatelabel OEM business development Negotiation communication relationship building Market competitor consumer analysis in dry snacks Sales forecasting budgeting MIS readiness for extensive travelindeed1 KPIs Sales target achievement value volume Growth in B2B and privatelabel revenue Expansion of distributor dealer network and outlet coverage Number of new B2B accounts retail chains HoReCa ecommerce brands Brand visibility market share in makhana dry fruits Team productivity and individual target attainment Preferred Industry Background Makhana fox nuts manufacturers or brands Dry fruits nuts healthy snacks companies FMCG packaged foods namkeen snacks health foods Private label contract manufacturing for modern trade and ecommerce