About The School CHIREC INTERNATIONAL SCHOOL CHIREC International is a leading K12 school located in Hyderabad India offering International Baccalaureate Diploma Programme IBDP Cambridge International Examinations CIE and Central Board of Secondary Education CBSE CHIREC was founded in 1989 by FounderDirector Ratna Reddy as a summer camp that offered programmes in fine arts performing arts computers indoor and outdoor sports Today CHIREC is one of the premier educational institutions in the country for excellence in academics and cocurricular activities CHIRECs mission is to nurture the innate potential of its students to enable them to excel in whatever they choose The school helps students to grow and evolve into openminded ethical and caring individuals who are focused and encouraged to set goals attain them and exceed expectations As a valued member of the Cognita global group and recognized by respected educational bodies like the Council of International Schools CIS and the IB Organization CHIREC International School is known for its exceptional quality of education About Cognita At Cognita we know every student is unique We nurture their distinct personalities and strengths We support them academically socially and emotionally wherever they are in the world wherever theyre starting from And each and every one of our schools is unique too We protect whats special about them while offering them rich knowledge opportunities and best practices And they get to be part of something bigger We open their classrooms to the collective wisdom of over 100 schools in 16 countries ensuring every child gets an education thats quite literally world class Its an individual approach that empowers every school teacher and student to focus on what they do best And thrive About the role Were looking for a sharp passionate marketing skilled to be the marketing champion for our ISRP campus This role is the heartbeat of campus marketing from building a vibrant social media presence to driving enrolment through smart BTL activations from managing creative agencies to capturing the energy of campus life If you love brands believe in the power of storytelling and want your work to matter this role is for you Job Responsibilities Social Media Brand Building Primary responsibility Plan and execute a monthly social media calendar aligned with CHIRECs brand outcomes Ensure the campus maintains a consistent highquality and impactful social media presence Drive content across key pillars Results Alumni Parents Faculty Placements and Student Achievements Ideate photo and video concepts for events and translate them into compelling social media content Develop Media assets for social posting Coordinate with partner agency to deliver marketing output in alignment with brand aspirations Keep the campus webpages updated rankings student achievements content and images must always reflect the best of the campus Campus Ownership Be the single point of contact for all marketing needs of the campus Own internal branding key parental communications newsletters event coverage and alumni engagement Build strong relationships with campus stakeholders and deliver with professionalism and customer delight Enrolment BTL Marketing Design and execute marketing interventions digital and onground to support admission targets Plan and manage onground events activations and campaigns that drive enrolment Stay agile and proactive spot enrolment opportunities and act on them swiftly Agency Management Independently manage external creative agencies write clear briefs share references and set expectations and timelines Collaborate with agencies to cocreate marketing collaterals that elevate brand CHIREC Review and update brand collaterals annually in line with CHIRECs visual identity Vendor Management Manage vendors for gifts printing event setup coverage and onground execution Coordinate across departments with smooth ontime delivery Departmental Initiatives Own and execute departmental assignments such as VOP ISB and CHub Initiatives with focus on quality and impact Bring your best thinking to crossfunctional projects that represent CHIREC Planning Delivery Plan proactively all assignments must be delivered before deadlines Zero lastminute rushes Secure documented approvals from relevant stakeholders before final delivery Maintain organized records both offline and on OneDrive for all marketing assets and campaigns Growth Learning Complete a minimum of 4 training courses or professional development programs each year Document all major assignments including collaterals feedback received and key learnings for institutional memory What Were Looking For 58 years of experience in marketing experience in the school or education sector is a strong advantage