PPC Specialist Performance Marketing Executive Company Fastinfo Legal Services Pvt Ltd Location Sector V Kolkata Work from Office Job Type FullTime Experience Required 11 5 Years Joining Immediate Joiners Preferred Salary Competitive Salary Best in Market Hike on Current CTC Working Days 6 Days Working Sunday Fixed Off Alternate Saturdays Off Job Overview Fastinfo Pvt Ltd is looking for a resultsoriented PPC Specialist Performance Marketing Executive with handson experience in Google Ads and Meta Ads The ideal candidate should have a strong understanding of paid advertising campaign optimization lead generation and ROIdriven marketing strategies Key Responsibilities Plan execute and optimize PPC campaigns across Google Ads and Meta Ads Facebook Instagram Monitor and improve campaign performance metrics such as CTR CPC CPA ROAS and conversions Conduct keyword research competitor analysis and bid strategy optimization Scale highperforming campaigns while maintaining cost efficiency Track analyze and report campaign performance using Google Analytics and other reporting tools Implement audience targeting retargeting and conversion tracking strategies Collaborate with the marketing team to improve ad creatives and campaign effectiveness Required Skills Qualifications Minimum 1 year of handson experience in PPC or paid advertising Strong expertise in Google Ads Search Display and Performance campaigns Experience managing Meta Ads Facebook Instagram Understanding of campaign structures marketing funnels and audience segmentation Familiarity with Google Analytics Google Tag Manager conversion tracking and Meta Pixel setup Strong analytical and problemsolving skills with a datadriven approach Focus on lead generation performance optimization and ROI improvement Why Join Us Opportunity to work on highimpact performance marketing campaigns Competitive salary with attractive hike opportunities Dynamic and growthoriented work workplace Career advancement opportunities within a rapidly growing organization Apply Now Contact hidden mobile Email hidden email Compensation 15 000 00 35 000 00 per month Benefits Paid sick time Paid time off Provident Fund Work Location In person