Blend is a premier AI services provider committed to cocreating meaningful impact for its clients through the power of data science AI technology and people With a mission to fuel bold visions Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence The company is dedicated to unlocking value and fostering innovation for its clients by harnessing worldclass people and datadriven strategy We believe that the power of people and AI can have a meaningful impact on your world creating more fulfilling work and projects for our people and clients For more information visit www blend360 com We are seeking a Senior Campaign Data Analyst with strong Python and SQL skills to support our Digital Prospects Marketing Campaign Operations Retainer The ideal candidate will be responsible for analyzing large campaign datasets developing actionable insights and supporting campaign strategy through audience analysis and performance reporting Experience working in big data environments and exposure to marketing campaign audience building and complex campaign analysis to support performance strategy discussions Key Responsibilities Campaign Data Analysis Insights Perform advanced data analysis using Python and SQL to support digital marketing campaigns campaign operations and performance optimization Analyze customer prospect audience and campaign data to identify trends opportunities anomalies and actionable insights Conduct complex campaign performance analyses to support marketing strategy optimization and business decisionmaking Develop a strong understanding of business objectives audience strategies campaign requirements and underlying data mappings to ensure accurate execution and reporting Campaign Operations Audience Management Own endtoend campaign operations from audience selection and campaign setup through execution validation and reporting Build validate and optimize marketing audiences for digital campaigns across multiple data sources Manage audience creation and list hygiene including targeting criteria suppression logic exclusions and data requirements Deliver accurate audience files and ensure flawless campaign execution through rigorous data validation and quality control QC processes Build and scale campaign processes from the ground up by establishing reusable execution QC documentation and reporting frameworks Ensure data quality consistency and accuracy across multiple marketing and campaign data sources Maintain campaign metadata data mappings and reporting assets to support scalable and consistent campaign operations Reporting Automation Dashboards Create maintain and enhance campaign performance reports dashboards and ad hoc analyses Develop reusable SQL queries and Python scripts to automate campaign reporting data preparation validation and recurring analytical processes Create dashboards and reports to monitor campaign KPIs customer engagement conversion and other marketing performance metrics Continuously improve reporting processes and analytical frameworks to increase efficiency scalability and accuracy Stakeholder Collaboration Partner with marketing and campaign stakeholders to understand campaign objectives audience requirements and business priorities and translate them into analytical and operational solutions Collaborate with crossfunctional teams to resolve data audience and campaign execution issues Present analytical findings insights and recommendations to business stakeholders in a clear concise and actionable manner Required Skills Qualifications 5 years of handson experience with Python for data analysis Pandas NumPy data manipulation automation and advanced SQL skills with experience writing complex queries joins CTEs window functions and performance optimization with the ability to independently analyze data troubleshoot issues develop insights and support endtoend campaign execution Knowledge of CRM and marketing automation platforms Adobe Campaign Salesforce Marketing Cloud Marketo Eloqua etc Experience with visualization tools such as Power BI or Tableau Advanced Excel skills for data analysis reporting validation reconciliation and quality checks Handson experience with email marketing digital marketing campaigns audience management campaign operations or campaign execution Solid understanding of marketing data audience segmentation targeting suppression logic and campaign data flows Exceptional attention to detail with a strong quality assurance mindset and the ability to identify data discrepancies and campaign execution issues Ability to quickly understand business context campaign objectives operational processes data relationships and underlying data mappings Robust analytical and problemsolving skills with the ability to investigate

📌 Senior Campaign Data and Operations Analyst Immediate Joiner (Hyderabad)
🏢 Blend
📍 Hyderabad