Job DescriptionRole Overview
nThe incumbent in this role category will be responsible for managing the client relationship and driving successful media campaigns.
nDepartment
nMedia Planning
nJob Title
nGroup Head - Business
nReporting Manager Title
nVice President - Business
nLocation
nMumbai
nRoles & Responsibilities
n
- n
- Develop a macro-level understanding of the category, competitive landscape, and brand objectives to craft effective media strategies.n
- Translate client briefs into robust media plans aligned with marketing goals and business outcomes.n
- Interpret brand tracking studies and correlate media investments with brand metrics and sales performance.n
- Continuously build strategic thinking capabilities to deliver innovative and insight-driven solutions.n
- Lead planning and execution of campaigns across platforms.n
- Manage day-to-day implementation, optimization, and performance tracking of ongoing campaigns.n
- Ensure campaigns are delivered as per plan, timelines, and agreed KPIs.n
- Monitor performance metrics such as reach, frequency,



GRPs, CTR, ROI/RoAS and optimize campaigns accordingly.n
- Ensure best-in-class servicing for clients through proactive communication and responsiveness.n
- Manage day-to-day client interactions, addressing queries and providing strategic recommendations.n
- Lead final media plan presentations and articulate rationale effectively to clients and internal stakeholders.n
- Track competitor activities, including cutting-edge campaigns, award-winning work, and new media strategies.n
- Identify and recommend new opportunities, formats, and innovations.n
- Aim to deliver at least 2–3 award-worthy entries annually for recognition of outstanding work.n
- Act as a team player and collaborate effectively across planning, buying, and analytics teams.n
- Mentor and guide junior team members to build capability and improve performance.n

nExperience Range
n6-8 years of experience in media planning


📌 Group Head (Raigarh)
🏢 Initiative
📍 Raigarh