Role Overview
You’ll be the growth engine and cultural architect of Vibecoderz. As founding CMO, your mandate is to build Vibecoderz into the default home for AI-native developer learning. Think Notion’s bottoms-up adoption meets Discord’s community energy.
Your job: scale Vibecoderz from 0 → 100K+ active users → 20K+ paid subscribers within the first year, while building a sticky ecosystem where developers learn, build, and share. You’ll drive community-led growth, viral loops, world-class campaigns, and developer-first storytelling.
You are not just running campaigns — you are building a category: Superficient Learning.
Key Responsibilities
- GTM & Growth Strategy
- Define and execute Vibecoderz’ B2C growth playbook.
- Build funnels from free sign-ups → Pro plan upgrades → long-term retention.
- User Acquisition & Paid Conversion
- Drive 20K+ paid Pro users within Year 1.
- Optimize onboarding flows, trial → paid conversion, and habit loops.
- Community & Culture
- Build Vibecoderz’ Discord HQ into a 10K+ member developer hub.
- Launch rituals (challenges, AMAs,



hackathons, leaderboards) to retain members.
- Brand Building & Positioning
- Craft Vibecoderz’ brand identity: logo, voice, design language, and category narrative.
- Position Vibecoderz as the “Notion for AI learning” in the developer ecosystem.
- Content & Events
- Publish high-quality blogs, tutorials, videos, and byte courses.
- Run webinars, AMAs, and virtual hackathons with CTOs, VPs of Eng, and researchers.
- AI-Native Marketing Execution
- Leverage AI tools for content generation, campaign automation, and lead scoring.
- Build Martech pipelines with Segment, HubSpot, Apollo, and n8n.
- User Feedback Loops
- Continuously listen to developers via Discord, Twitter, GitHub.
- Synthesize insights back into the product roadmap with PM/CTO.
- Retention & Engagement
- Design habit loops (daily streaks, progress dashboards, certificates).
- Ensure >80% 12-month retention for paid subscribers.
- UGC & Viral

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