About the Role
We are looking for an experienced and highly driven Influencer Marketing Manager to own and scale our influencer marketing function. This role will be responsible for leading a team of influencer marketing executives, driving creator partnerships at scale, and delivering key business and performance metrics across influencer-led campaigns.
Key Responsibilities
Influencer Strategy & Execution
- Own the end-to-end influencer marketing strategy across platforms such as Instagram, YouTube, and emerging creator channels.
- Drive monthly influencer campaigns to achieve business objectives including awareness, engagement, and performance marketing outcomes.
- Build and maintain robust relationships with influencers, talent managers, and creator agencies.
- Identify, onboard, negotiate, and manage creators across nano, micro, macro, and celebrity categories.

Team Management
- Lead, mentor, and manage a team of influencer marketing executives.
- Establish processes, workflows, and performance benchmarks for the influencer team.




- Ensure timely execution of campaigns and achievement of monthly influencer deliverables.

Performance & Analytics
- Own key influencer marketing metrics including:
- Number of Videos Published
- Cost per View (CPV)
- Cost per Comment (CPC)
- Ad CTR (Click-Through Rate)
- Ad Hook Rate
- Engagement Metrics
- Creator Performance Tracking
- Analyze campaign performance and continuously optimize creator selection, content quality, and media efficiency.
- Work closely with Growth and Performance Marketing teams to identify high-performing influencer content for paid ads.

Content & Creative Excellence
- Guide creators on content briefs, messaging, and brand positioning.
- Ensure content quality aligns with brand guidelines while maintaining creator authenticity.
- Collaborate with Creative, Brand, and Performance Marketing teams to improve content effectiveness.

Process & Scale
- Develop scalable systems to manage large creator volumes ef

📌 Influencer Marketing Lead (Gurugram)
🏢 Perfora
📍 Gurugram