Job Description
Job Title: Demand Generation Lead
nLocation: Pune (Preferred)/Bengaluru/Delhi
nExperience: 8+ Years
nEmployment Type: Full-Time
nCompany Name: Opus Technologies
nAbout the Role: We are seeking a Demand Generation Lead to design and execute strategies that fuel our growth engine. This role will be instrumental in acquiring recent customers, expanding strategic accounts, and building scalable programs that deliver measurable business outcomes in the digital payments space.
nKey Responsibilities:
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- New Logo Acquisition: Plan and execute demand generation campaigns targeting new logos in payments, banking, and fintech.n
- List Building: Build and manage high-quality prospect databases, including decision-makers and influencers across target industries.n
- Campaign Strategy & Execution: Design and execute full-funnel campaigns (awareness → lead gen → nurturing → conversion). Align campaigns with ICP, buyer journey stages, and optimal channel mix (paid, organic, email, events, etc.).n
- Channel Expertise & Experimentation:



Manage multi-channel programs including paid social, search, ABM, email, webinars. Experiment with formats, A/B test messaging, and scale successful tactics.n
- AI Leverage: Utilize AI tools to enhance targeting, personalization, and campaign efficiency.n
- Martech Integration: Work with marketing automation platforms, CRM systems, and analytics tools to streamline execution and reporting.n
- Collaboration with Sales: Partner closely with sales teams to align messaging, share insights, and ensure lead quality and conversion.n
- Performance Tracking & KPI-Based Marketing: Own demand funnel metrics and optimize for MQL → SQL conversion, CAC, ROI, and pipeline influence. Use dashboards and tools like HubSpot, Salesforce, GA4 for data-driven decision-making.n

nSkills & Experience Required:
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- 8+ years of demand generation experience in B2B/IT services environment.n
- Strong understanding of marketing automation,

📌 Demand Generation Specialist (Pune)
🏢 Opus Technologies
📍 Pune