This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Meta PPC Specialist based in India.

This is an prospect for an experienced paid social specialist to drive qualified lead generation for U.S.-based home service businesses. You will own Meta advertising campaigns end-to-end, from strategy and launch through optimization and scaling. The role combines performance analysis, audience strategy, creative direction, and conversion-focused experimentation. You will work with meaningful advertising budgets while balancing lead volume, lead quality, and target acquisition costs. Close collaboration with CRM, sales, and creative teams will help connect campaign performance to real downstream business results. The position is fully remote and offers a focused environment for a specialist with deep U.S. home services expertise to make a measurable impact.

Accountabilities:
- Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses.




- Develop campaign strategies covering targeting, account structure, budgets, bidding, creative direction, offers, and lead-generation objectives.
- Manage campaigns across home service verticals including HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and related residential services.
- Analyze performance metrics such as CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data.
- Optimize campaigns based on both lead volume and the quality and downstream sales performance of generated leads.
- Collaborate with CRM and sales teams to determine which campaigns, audiences, creatives, and offers are producing qualified customers.
- Design and execute structured A/B tests across creative concepts, audiences, offers, copy, landing pages, and campaign structures.
- Partner with creative teams to develop high-performing h

📌 Meta PPC Specialist (India)
🏢 Jobgether
📍 India