About Bharat Banking
The increasing income diversification, evolution of the tech stack, various government schemes to improve livelihoods, and
integrating the country via roads and the internet have provided robust tailwinds to the rural and semi urban (RUSU) or
‘Bharat’ markets.

To better capitalize on the growth runway and “open the world of possibilities” for the Bharat customer, the bank has set up
a separate ‘Bharat Bank’ vertical. It is an amalgamation of products and geography, handling certain core products across the
country and all the products in the RUSU branches.

The objective is to accelerate the growth journey by expanding distribution reach via branches, partnerships, and digital
presence, creating tailored products and processes, and using the One Axis strategy to harness synergies in all parts of the
Bank to deliver to the Bharat customer.

The Bank also continues to focus on growing the book profitably by enhancing productivity, improving operational efficiency
to reduce cost,



and containing risk by leveraging technology such as AI and ML & rigorous portfolio monitoring.
About the Role
• You will be part of Distribution team under Bharat Banking Vertical
• You will be responsible for handling Bharat Bank Agenda of the Bank for Clusters & branches mapped i.e., Bharat
Bank Branches performance, RO Channel, Partnerships & key strategic initiatives in Bharat Branches of respective
clusters
Key Responsibilities
• You will be responsible for driving Asset disbursement budgets & Deposits from assigned Bharat Bank Branches • You will be responsible for Partnership channel/VLE activation for the assigned geographies & driving Asset disbursement budgets & Deposit budgets through the same. • You will be responsible for managing distribution BBRO Channel in your location i.e. Driving Activation, productivity of Assets and Cross Sell products (Liabilities, cards etc.) along with ensuring multi product sourcing. • Work on key Strategic segmental Initiatives

📌 Bharat Banking: Area Head (Vellore)
🏢 Axis Bank
📍 Vellore