Performance Marketing Manager
Own and run Practice by Numbers' paid advertising engine; build campaigns, manage spend, and optimize performance.
Team Location Type
Marketing Gurugram, India Full-time

Summary
You'll be the hands-on owner of Practice by Numbers' paid advertising. You'll build and manage campaigns, control day-to-day spend, monitor performance, test new opportunities, optimize toward a qualified pipeline, and continuously improve the efficiency of our paid acquisition programs.

This is not a role where you'll hand campaigns off to an agency or an execution team. You will be in the platforms every day. You'll research opportunities, build campaigns, write targeting and keyword structures, set bids and budgets, manage audiences, launch ads and landing-page tests, troubleshoot tracking, and make ongoing optimization decisions.

You'll manage paid acquisition across channels such as Google, Meta, LinkedIn, retargeting, and other channels that make sense for PbN. You'll own the performance data behind these channels and use it to recommend where we should invest, scale,



reduce, or test.

You'll also own the paid media budget proposal, forecasting, CRO strategy, and performance reporting.

The Role
This role sits at the intersection of demand generation, experimentation, and growth.
Your job is simple to say, but hard to do:
Create more qualified opportunities for the sales team.
- You'll own a broad set of acquisition programs across paid marketing, email, social intelligence, digital PR, and other emerging channels. Some will be established programs that need to be scaled. Others will start as an idea, a signal, or a promising audience that you've discovered and want to test.
- You might find a high-intent audience hiding in an unexpected place. You might uncover a new way to reach practice owners through an industry community. You might identify a publication or industry list where PbN needs to be present. You might see an prospect to turn an existin

📌 Performance Marketing Manager (Gurugram)
🏢 Practice by Numbers
📍 Gurugram