Job DescriptionSenior Content Writer
NRole Overview
nWe are looking for a Senior Content Writer to join our Communications team and drive end-to-end lifecycle communications for Lending/Cross-Sell products. The role involves working closely with Product, Design, Research, and other cross-functional teams to create, execute, and optimize customer communication campaigns that drive engagement and conversions.
NResponsibilities
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- Develop communication strategies & monthly communication calendars for assigned products. N
- Create customer-facing content across channels such as WhatsApp, Push Notifications, SMS, Email & RCS. N
- Plan & execute communication experiments around content, channels, frequency, & audience segments. N
- Collaborate with Product teams to understand offerings and identify user segments for targeted campaigns. N
- Work closely with Design teams to conceptualize & develop campaign creatives. N
- Monitor campaign performance, analyze results, & share key insights with stakeholders. N
- Continuously optimize campaigns to improve conversions & reduce campaign costs. N
nRequirements
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- 4+ years of experience in content, communications, CRM, or lifecycle marketing roles. N
- Strong writing and communication skills. N
- Familiarity with A/B testing and experimentation. N
- Working knowledge of automation platforms & user flows. Eg: Clevertap, Moengage, etc. N
- Customer-first mindset. N
- Analytical skills and comfortable working with campaign performance data. N
- Cooperative and growth mindset. N
- Fintech experience is aplus but not mandatory. N