Job Description:
- Build impactful, insight-led campaign pitches and curate strategic campaign packages
- tailored to business objectives.
- Plan detailed content calendars and phasing for optimal storytelling across platforms.
- Lead end-to-end execution of campaigns, ensuring timely delivery by coordinating with
- internal teams (design, content, performance) and external partners (agencies, vendors,
- creators).
- Track and report campaign performance against KPIs, ensuring optimization where needed.
- Manage campaign budgets and P&Ls;, ensuring spends are aligned with objectives.
- Ensure the presence of upper-funnel assets for maximum amplification and discoverability.
- 2. Brand-Funded Campaigns Execution
- Partner with brand teams to co-create high-impact collaborative campaigns, from pitch to
- delivery.
- Customize content solutions and campaign structures that balance brand needs with
- platform behavior.
- Maintain explicit communication with brand stakeholders, ensuring campaign expectations
- are met across timelines,



creative, and results.
- Manage campaign tracking, performance reports, and financial reconciliation.
- 3. Innovative Ideas & Campaign Thinking
- Constantly seek opportunities to enhance existing campaigns with creative, out-of-the-box
- marketing approaches.
- Collaborate across verticals (content, comms, growth, category) to co-develop fresh
- initiatives.
- Regularly test, evaluate, and optimize the impact of new formats and strategies.
- 4. Content Creation (360)
- Participate in asset creation for HHH (Hero-Hub-Hygiene) and Integrated Marketing
- campaigns-including conceptualization, scripting, and video editing.
- Lead execution of self-shot campaign assets, including video direction, on-screen presence,
- and production support.
- Collaborate with content and creative teams for quality control and alignment with
- campaign objectives.

📌 Beauty - IMC (Mumbai)
🏢 Acme Services Private
📍 Mumbai