Social Media Manager- Real Estate

Company: Wingman Realty — Part of The Wingman Group

Location: Gurugram, Haryana

Work Arrangement: On-site

Employment Type: Full-time

Working Days: Monday to Saturday

Working Hours: 10:00 AM – 6:30 PM

Salary: ₹40,000 – ₹60,000 per month

Reports To: Founder / Head of Marketing

About The Role

Wingman Realty is looking for a creative, organised and commercially minded Social Media Manager to build and manage two distinct content presences:

1. The Founder's Personal Brand — focused on trust, authority, market insights, leadership, the founder journey and an Australia–India business perspective.

2. Wingman Realty — focused on real estate, project marketing, market intelligence, developer relationships and demand generation.

These should feel like two genuinely different voices , not the same content posted with two different logos.

You'll also help establish a consistent content culture across the Wingman Realty sales team, giving consultants the structure, templates and guidance they need to build their own professional presence.

What You'll Do

- Plan, write and schedule content for the founder's LinkedIn and Instagram , including founder journey, business insights, market perspectives, project insights, leadership and entrepreneurship.
- Plan and manage content for Wingman Realty's social channels , including project features, market updates, educational content, property insights and demand-generation content.
- Build and maintain a structured monthly and weekly content calendar across both brands.
- Maintain clearly differentiated tone, positioning and purpose between the founder and company accounts.
- Write video scripts, captions, hooks,



headlines and post copy .
- Work closely with the video editor to turn ideas into high-quality short-form content.
- Develop content standards and templates for the Wingman Realty sales team .
- Guide property consultants on what to post and how to maintain a professional and consistent online presence.
- Coordinate with the Performance Marketing Manager so organic content and paid campaigns work together .
- Track content performance, engagement, reach and audience growth and adjust the content strategy based on what's working.
- Identify relevant real-estate conversations, trends and opportunities while keeping the brand premium and professional.

What We're Looking For

- Proven experience managing social media for a brand, founder, entrepreneur or senior executive .
- Strong writing and storytelling skills.
- Ability to switch naturally between a personal authority voice and a company/marketing voice .
- Strong understanding of LinkedIn and Instagram .
- Comfortable with content calendars, scheduling tools and social-media analytics.
- Understanding of short-form video/Reels , hooks and content planning, even if you aren't responsible for final video editing.
- Highly organised and capable of coordinating multiple contributors.
- Able to work independently and turn business conversations and ideas into engaging content.




- Real-estate experience is preferred but not mandatory . Experience with luxury, finance, investment or another high-consideration category would also be relevant.

Positive to Have

- Experience developing personal brands for founders or business leaders .
- Real-estate content experience.
- Basic Canva or similar design-tool skills for quick creative assets.
- Experience creating content guidelines/templates for sales or other non-marketing teams.
- Understanding of LinkedIn thought-leadership content and Instagram Reels.
- Basic understanding of SEO/social search and content discoverability.

What This Role Is Not

This is not simply a posting/coordinator position .

We are looking for someone who can understand a business, develop ideas, write strong content and help build a recognisable digital presence.

You will work with a video editor and Performance Marketing Manager , so you don't need to be an expert video editor or paid-media buyer.

Your strength should be content strategy + writing + social media execution + brand building .

How to Apply

Interested candidates must apply through the Google Form below .

Apply Here —

Please complete all required information and upload your latest CV through the application form.

Candidates are encouraged to include links to social-media accounts, founder profiles, brand pages or content they have personally managed or created .

Applications submitted only through LinkedIn messages, email or WhatsApp will not be considered.

Shortlisted candidates will be contacted directly by Wingman Realty for the next stage of the recruitment process.

📌 Social Media Manager (Gurugram)
🏢 The Wingman Group
📍 Gurugram