Role & responsibilities

We are seeking a highly skilled and experienced AEP Architect with expertise in Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), and Offer Decisioning Engine (ODE) to join our team. The successful candidate will be responsible for designing and implementing solutions that leverage the Adobe Experience Platform (AEP) to drive personalized customer experiences, insights-driven decision-making, and real-time offer management.

This role requires a deep understanding of data architecture, integration, analytics, and the ability to work collaboratively with cross-functional teams to implement cross-channel marketing strategies.

Key Responsibilities

- Design and implement robust architectures for AEP, integrating AJO, CJA, and ODE to support personalized marketing strategies, customer journey analytics, and real-time offer management.
- Lead the technical aspects of Adobe solution implementations, including data modeling, data ingestion, and activation processes across channels.




- Integrate AJO with external activation platforms, ensuring cohesive messaging and engagement strategies across digital advertising, email marketing, social media, and CRM systems.
- Collaborate with marketing, analytics, and IT teams to ensure Adobe solutions meet business requirements and are aligned with company objectives.
- Develop and maintain a deep understanding of AEP, AJO, CJA, and ODE capabilities, staying updated with recent features and best practices.
- Provide technical leadership and mentorship to team members, fostering a culture of innovation and continuous improvement.
- Manage the end-to-end lifecycle of Adobe projects, from requirement gathering to solution design, implementation, and post-launch support.
- Ensure data privacy and compliance standards are met within the Adobe ecosystem.
- Troubleshoot and resolve complex technical issues related to Adobe implementations.

📌 Walk-in || Adobe Journey Optimizer (AJO) (Chennai)
🏢 Tata Consultancy Services
📍 Chennai