As a Senior SEO & Digital Marketing Executive, you will be responsible for planning and executing SEO and digital marketing strategies across multiple projects and industries.

The ideal candidate should have strong hands-on experience in SEO, Google Ads, Meta Ads, keyword research, content strategy, local SEO, analytics, and performance reporting.

You should be comfortable working independently, identifying growth opportunities, and converting data into actionable marketing strategies.

Key ResponsibilitiesSEO

- Develop and execute comprehensive on-page, off-page, technical, and local SEO strategies.
- Conduct detailed keyword research and identify high-value commercial and informational keywords.
- Perform competitor analysis and identify ranking and content opportunities.
- Optimize website structure, content, meta titles, descriptions, headings, internal linking, and URLs.
- Conduct technical SEO audits and identify issues related to crawling, indexing, Core Web Vitals, site speed, schema, redirects, canonicalization, etc.
- Develop and execute link-building and authority-building strategies.
- Plan SEO content strategies based on search intent and business objectives.
- Manage Local SEO and Google Business Profile (GBP) optimization.
- Track keyword rankings, organic traffic, conversions, and other SEO KPIs.
- Stay updated with Google algorithm updates, search trends, AI search, and modern SEO practices.

Google Ads & Performance Marketing
- Plan, create, manage, and optimize Google Search and other relevant Google Ads campaigns.
- Conduct keyword research, competitor research, negative keyword analysis, and campaign structuring.
- Write and optimize high-converting ad copies.
- Monitor CPC, CTR, conversion rate, CPL, ROAS, and campaign profitability.
- Continuously optimize campaigns based on performance data.
- Identify opportunities to improve lead quality and conversion rates.

Meta & Social Media Marketing
- Plan and manage Facebook and Instagram advertising campaigns.
- Develop campaign structures for lead generation,



website traffic, remarketing, and conversions.
- Analyze audience performance, creatives, CPL, CTR, and conversion data.
- Coordinate with the creative/content team for ad creatives and marketing content.

Analytics & Reporting
- Use Google Analytics 4, Google Search Console, Google Tag Manager, Google Ads, and other SEO/marketing tools.
- Prepare weekly/monthly performance reports.
- Analyze campaign and website data to identify opportunities and problems.
- Present clear insights, recommendations, and action plans to management and clients.

Strategy & Growth
- Develop digital marketing strategies based on client business goals.
- Understand different industries, target audiences, customer journeys, and conversion funnels.
- Work closely with website development, content, design, and sales teams.
- Take ownership of campaign performance and deliverables.
- Recommend improvements to landing pages, website UX, content, funnels, and conversion processes.
- Manage multiple projects and prioritize tasks effectively.

Required Skills
- 2–5+ years of hands-on experience in SEO and Digital Marketing.
- Strong understanding of On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.
- Experience with Google Ads and Meta Ads.
- Strong keyword research and competitor analysis skills.
- Good understanding of Google Analytics 4 and Google Search Console.
- Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Ubersuggest, or similar tools.
- Understanding of HTML, CSS, website structure, and basic technical SEO.
- Strong analytical and problem-solving skills.
- Good knowledge of content marketing and search intent.




- Strong written and verbal communication skills.
- Ability to manage multiple client campaigns simultaneously.

Preferred Qualifications Candidates with experience in the following will be preferred:
- Lead generation campaigns
- E-commerce SEO
- Local SEO / Google Business Profile
- B2B SEO
- Healthcare, Real Estate, Manufacturing, D2C, or E-commerce marketing
- Conversion Rate Optimization (CRO)
- Landing page optimization
- Marketing automation
- AI-powered search / Generative Engine Optimization (GEO)
- Experience handling client communication and reporting

What We Expect From You We are looking for someone who:
- Thinks beyond rankings and focuses on business results.
- Can independently plan and execute campaigns.
- Takes ownership rather than waiting for instructions.
- Uses data to make marketing decisions.
- Continuously learns and experiments with new strategies.
- Can identify why a campaign is not performing and propose practical solutions.
- Is comfortable working in a fast-paced digital agency environment.

Key Performance Indicators (KPIs) Performance will be evaluated based on:
- Organic traffic growth
- Keyword ranking improvements
- Qualified organic leads
- SEO-driven conversions
- Google Ads performance
- Meta Ads performance
- Cost per qualified lead
- Campaign ROI / ROAS
- Website conversion improvements
- Client retention and satisfaction
- Quality and consistency of reporting

Why Join Amoye Systems?
- Work on diverse projects across multiple industries.
- Opportunity to work with SEO, performance marketing, websites, CRM, automation, and AI solutions.
- Exposure to both Indian and high-value business clients.
- Opportunity to grow into a Digital Marketing Manager / SEO Manager role.
- Performance-driven and learning-focused workplace.
- Opportunity to work on modern SEO strategies including AI search and automation.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Sr. SEO & Digital Marketing Executive (Vaishali Nagar)
🏢 Amoye Systems
📍 Vaishali Nagar