About the Role:

We are looking for a Senior Retention Marketing skilled who will be responsible for the hands-on execution and management of retention marketing campaigns and automated customer journeys across WhatsApp, Email, SMS, and CRM platforms.

The candidate should be comfortable taking a retention strategy or campaign brief and independently executing the complete campaign lifecycle - from audience segmentation and campaign setup to testing, deployment, monitoring, and reporting.

The role requires strong hands-on familiarity with WhatsApp marketing platforms, CRM automation tools, and lifecycle marketing platforms.

Key Requirements:

- 4–7 years of experience in Retention Marketing, CRM, Lifecycle Marketing, Customer Engagement or Marketing Automation.
- Own day-to-day execution of retention marketing campaigns across WhatsApp, Email and SMS.
- Execute campaigns and customer journeys based on retention strategy, briefs and business objectives.
- Plan, set up, test, schedule and deploy WhatsApp broadcasts, automated journeys and CRM campaigns.
- Create and manage customer segments based on purchase history, engagement, recency, frequency and customer value.
- Execute lifecycle campaigns including new customer, onboarding, repeat purchase, cross-sell, upsell, reactivation, win-back and abandoned cart/browse journeys.
- Hands-on experience with WhatsApp platforms such as WATI, Interakt, AiSensy, Gallabox, Zoko, DoubleTick, Gupshup and LimeChat.
- Hands-on familiarity with CRM/retention platforms such as MoEngage, CleverTap, WebEngage, Netcore Cloud, Braze, Klaviyo, Omnisend and Iterable.




- Experience with Email/SMS automation platforms such as Brevo, Customer.io, HubSpot, Mailchimp and Omnisend.
- Configure CRM automation including triggers, conditions, audience rules, journeys and communication frequency.
- Coordinate with creative and content teams to get campaigns ready for deployment.
- Conduct end-to-end campaign QA, including audience, copy, creative, links, CTAs, templates and automation logic.
- Monitor live campaigns and troubleshoot execution, delivery or automation issues.
- Track campaign performance across delivery, engagement, clicks, conversions and revenue.
- Prepare regular campaign and retention performance reports.
- Should also be able to proactively suggest improvements to existing campaigns and retention journeys based on performance and customer behaviour.

What we are looking for:

- 4–7 years of experience in Retention Marketing, CRM, Lifecycle Marketing, Marketing Automation or Customer Engagement.
- Strong hands-on execution experience in retention marketing.
- Experience independently setting up and managing campaigns and automated journeys.
- Strong familiarity with WhatsApp marketing and CRM platforms.
- Understanding of customer segmentation and lifecycle marketing.
- Good understanding of ecommerce/D2C customer journeys.
- Comfortable working with campaign data and performance reports.
- Strong attention to detail, especially around campaign setup, audience selection and QA.
- Ability to manage multiple campaigns and platforms simultaneously.
- Good communication and coordination skills.

📌 Sr. Retention Marketing Manager (India)
🏢 Baheri Media
📍 India