- Identify, Engage & Nurture top retail Architects/IDs and deepening engagement through repeat visits
- Become the single point of contact for Merino for adopted A/IDs
- Create avenues of local/national engagements through
- Personal Invites to Exhibitions
- Studio Presentations
- Focused meetings at Display Centre (if available)
- Plant visits
- Keep A/IDs and associated teams knowledge updated on Merino portfolio
B. Drive product specifications and sales through A/IDs
- Meet direct customers wherever required to drive closure
- Facilitating folder requirements, customer interaction & selections
C. Drive Loyalty Program: Enroll current A/IDs in the Merino eMERaldz loyalty program