1. Channel Partner Acquisition

- Identify and onboard recent brokers/channel partners across West Pune and key target markets.
- Build and continuously expand a database of active real estate consultants.
- Develop relationships with high-potential brokers and make Platinum Buildcon a preferred developer for them.
- Ensure all channel partners are properly registered and updated in CRM.

2. Channel Partner Activation

- Convert registered brokers into active, revenue-generating partners.
- Regularly visit broker offices and conduct meetings, presentations and project updates.
- Reactivate dormant channel partners through structured follow-ups.
- Understand each partner's customer profile, inventory requirements and sales potential.

3. Walk-in Generation Primary KPI

- Generate a consistent flow of qualified customer walk-ins through channel partners.
- Track the complete funnel: CP Lead Walk-in Negotiation Booking

- Ensure every channel-generated lead and site visit is properly recorded and tracked.
- Work closely with the Sales team to improve walk-in-to-booking conversion.

4.

Channel

Sales & Closing Support

- Support Sales Managers in negotiations and closing of channel-generated customers.
- Maintain regular follow-up with CPs on active prospects.




- Track expected bookings and revenue from the channel pipeline.
- Ensure smooth communication regarding inventory, pricing, schemes, payment plans and commissions.

5.

Broker

Engagement

- Organise broker meets, site visits, high teas, product presentations and launch events.
- Keep CPs updated on pricing, inventory, construction progress, offers and project USPs.
- Build strong long-term relationships with top-performing partners.

6.

Market

Intelligence

- Monitor competitor pricing, launches, schemes and broker commission structures.
- Capture customer objections and market feedback.
- Share actionable insights with the Sales Head and Management.

Key Performance Indicators The Sourcing Manager will primarily be evaluated on:
- Qualified Channel Walk-ins
- Channel-generated Booking Value
- Active Channel Partners
- Walk-in Booking Conversion
- New Productive Channel Partners
- Dormant CP reactivation
- CP meetings and engagement
- CRM and follow-up discipline

Success Definition Build a predictable channel sales engine where Platinum Buildcon has a growing network of active partners who consistently generate qualified walk-ins and bookings.

📌 Sourcing Manager (Pune)
🏢 Platinum Buildcon
📍 Pune