Libas is looking for an experienced Social Media Executive/Sr. Executive with a strong understanding of social media platforms, content strategy, audience engagement, and fashion/lifestyle trends.

The ideal candidate will be responsible for managing and growing Libas’ social media presence, creating engaging content, driving audience engagement, and supporting social media campaigns aligned with the brand’s objectives.

Role Description

1- Social Media Management

Ø Post daily on YT, FB, Pinterest, Snapchat,Myntra studio (including weekends)

Ø Ideation & Creation

2- Influencers Management

Ø Update the master database with updated information weekly

Ø Close 3 new influencers weekly- including their commercials, address, contacts, profile links & followers

Ø Coordination with influencers for shoots/logistics/payments

Ø Update the influencer sheets with concepts, payments, pending deliverables.

3- Logistics

Ø Take end to end ownership of generating codes, coordinate with porter, align timely pickups and update the sheets.

4- Research

Ø Competition analysis-Weekly research report, follower growth, no of posts done, what is Working for them, influencers they are working with ,to be done for all platforms.

Ø Research recent strategies for all platforms as and when required.

Ø Research and come up with new trends, music, reel concepts as and when required.

5- Shoots

Ø Office reels: Assist in closing new concepts,



scripting, and shoot with the creative team. Minimum 1 shoot every week

Ø Visit Libas store to shoot with influencer, customers whenever required.

7- Reviews & Reporting

Ø Assist in making moodboards, compiling PPTs, excel sheets whenever required -Assist in preparing weekly reports for page performance for all platforms

8- Seasonal activities

Ø Plan and execute seasonal activities like PR gifting, events-store/office etc

9- Payments & invoicing

Ø Maintain and update all payments sheets and get timely payments done for agencies/influencers.

Ø Align vendor onboarding/maintain documentations with agencies

10. Agency management

Ø Coordinate with agencies for campaigns and align timely closures.

Qualifications

- 2–4 years of relevant experience in Social Media Management / Social Media Marketing , preferably in fashion, lifestyle, D2C, retail, or e-commerce .
- Strong skills in Social Media Marketing and Digital Marketing, with experience executing campaigns across multiple platforms.
- Proficiency in Social Media Content Creation and Marketing, including crafting engaging posts, captions, and visual concepts.
- Excellent Communication skills, with the ability to convey brand messaging clearly and consistently.
- Bachelor's degree in marketing, communications, journalism, or a related field

Location- Noida Sector 85

📌 Social Media Marketing Specialist (Noida)
🏢 Libas
📍 Noida