About Us

At Springboard Digital, we help brands stand out through strategy, design, storytelling, and digital experiences.

We believe social media isn't just about posting content—it’s about building communities, creating conversations, and turning followers into loyal brand advocates.

We're looking for a smart, creative, and execution-focused Social Media Manager to join our growing team. You'll work closely with strategists, designers, content creators, and performance marketers to grow some of the most exciting D2C, Retail and consumer brands through Instagram and Facebook.

If you constantly study brands, trends, creators, content formats, and know what makes people stop scrolling, save, share, comment, and engage—you'll fit right in.

What You'll Be Doing as Content & Community Management

- Own and manage Instagram and Facebook accounts for multiple brands.
- Plan, schedule, and publish content across feeds, reels, stories, and communities.
- Respond to comments, DMs, mentions, and audience interactions promptly.
- Build and nurture highly engaged online communities.
- Create engagement-led initiatives, contests, polls, challenges, and conversation starters.

Content Strategy & Execution

- Collaborate with strategists and designers to create content calendars.
- Develop content ideas that drive reach, engagement, and brand recall.
- Stay ahead of trends, memes, platform updates, and cultural moments.
- Identify opportunities to make brands participate in relevant conversations.

Performance & Insights Monitor key social metrics including:

- Reach
- Hook Rate




- Hold Rate
- CTA Rate
- Engagement Rate
- Shares
- Saves
- Comments
- Follower Growth
- Community Response Rate
- Prepare monthly reports with insights and recommendations.
- Identify winning content patterns and scale what works.

Influencer & UGC Coordination

- Coordinate with influencers and creators for content collaborations.
- Source, manage, and repurpose user-generated content (UGC).
- Help brands build stronger relationships with their audience through authentic content.

What We're Looking For

- Have 2–5 years of experience managing Instagram and Facebook accounts.
- Understand how modern consumer brands grow through content and community.
- Are obsessed with social media trends and internet culture.
- Can think creatively while executing consistently.
- Have strong communication and copywriting skills.
- Take ownership and don't need constant supervision.
- Enjoy working in a fast-paced, startup-like environment.

Tools You Might Work With

- Meta Business Suite
- Instagram & Facebook Insights
- Google Sheets
- Canva
- Claude
- ChatGPT & AI Tools
- Scheduling & Reporting Tools

What You'll Learn

- Community-led brand building




- Consumer psychology and content strategy
- Advanced content planning frameworks
- Influencer and creator ecosystem management
- Performance-driven social media growth
- How leading D2C, Retail and Real Estate brands scale through content and community

Bonus If You

- Have managed D2C, Retail, Real Estate, fashion, lifestyle, food, beauty, or consumer brands.
- Have experience working with influencers and content creators.
- Can write robust captions, hooks, and social-first copy.
- Understand how social media supports broader marketing goals.

Why Join Us? This isn't your typical social media management role.

Here, you'll:

- Work directly with founders, strategists, and growth marketers.
- Build brands, not just calendars.
- Have freedom to experiment with new content formats and ideas.
- Work with ambitious D2C & Retail brands across multiple categories.
- Be part of a high-performance team that values ownership, speed, and execution.
- Grow faster than you would in a traditional agency setup.

What Success Looks Like You're not just managing social media accounts.

You're building communities, creating meaningful engagement, and helping brands grow through content, conversations, and strategic execution.

If you're passionate about social media, community building, internet culture, and creating content that drives real business impact, we'd love to hear from you.

Apply Now

Send your resume and portfolio/work samples to:

- ? [email protected]

📌 Social Media Manager (Coimbatore)
🏢 Springboard Digital
📍 Coimbatore