Social Media & Content Manager (Full-Time) Location: Ahmedabad (on-site) preferred; open to hybrid/remote

Type: Full-time

Work Schedule: 6 days/week (Saturdays half-day)

Experience: 2-5 years

About OutdoOutdo is a full-service digital marketing agency working with brands across India, UAE, Australia, UK and the USA.

We are looking for a mature Social Media & Content Manager who can independently own content strategy, campaign ideas, copy, creative direction and day-to-day social media output for content-led and consumer brands.

This is not a posting or scheduling role.

We need someone who can think, write, challenge weak work, brief designers/editors, improve output quality and proactively bring ideas to the table.

About the RoleWe’re looking for a senior social media and content professional who can independently own strategy, copy, creative direction and execution quality for a small set of key accounts.

The core focus of this role is to manage:

- a consumer-service brand where social content, campaigns, offers and creative performance matter
- a media/storytelling platform where YouTube, Shorts, Instagram, audience growth and content packaging are critical

You may also support a few smaller Outdo accounts depending on bandwidth. This is not a posting or coordination-only role. We need someone who can think, write, challenge weak work, brief teams well and improve the final output.

What You’ll OwnSocial Media & Content Strategy

- Build content strategies and monthly plans
- Define content pillars, formats, hooks and campaign ideas
- Decide what should work on Instagram, YouTube, Shorts, LinkedIn and other relevant channels
- Identify what is working and what needs to change




- Develop repeatable content formats and series
- Bring proactive ideas instead of waiting for client instructions

Copywriting & Content Development

- Write hooks, captions, scripts, campaign lines and social copy
- Improve weak copy and messaging
- Turn raw inputs, interviews, recordings or client thoughts into strong content
- Repurpose one story or idea into multiple platform-specific pieces
- Adapt content for short-form and long-form formats

YouTube & Media Channel ManagementPrior experience with YouTube channel management or content/media-led brands is important.

You should understand

- YouTube content planning
- long-form vs Shorts strategy
- titles and thumbnails
- watch-time and retention
- audience growth
- content packaging
- YouTube Studio
- basic channel analytics

YouTube SEO knowledge is a strong advantage. Creative DirectionYou should be able to:

- brief designers and video editors clearly
- review creatives and identify what is weak
- improve hooks, messaging and hierarchy
- suggest alternate creative directions
- challenge average output
- give clear, actionable feedback

You do not need to be a designer, but you should have strong creative judgement. Account Ownership

- Coordinate with designers, editors and performance teams
- Work directly with clients when required
- Convert discussions into transparent briefs and next steps




- Review work before it reaches the client
- Maintain quality and timelines
- Take decisions independently wherever possible
- Flag problems early and suggest solutions

What We’re Looking ForYou should be:

- strong in social media strategy
- confident in copywriting
- proactive and resourceful
- creative and commercially aware
- comfortable handling content-led and consumer brands
- able to challenge weak ideas
- comfortable managing designers and editors
- able to think beyond a standard content calendar
- confident working with clients
- capable of working with minimal supervision
- comfortable using AI tools in your workflow

We especially value people who can figure things out. If one approach is not working, we expect you to find another.

AI & Digital UnderstandingExperience with tools like ChatGPT, Claude, Canva AI, Midjourney or similar is expected.

AI video-generation experience is a plus, especially with tools like Runway, Kling, Veo, Sora, HeyGen or similar.

You do not need to be a developer or performance marketer, but you should understand:

- landing pages
- lead forms
- funnels
- e-commerce journeys
- CTAs
- conversion flow
- performance creative

The goal is not for you to execute everything yourself, but to understand how content connects to the wider customer journey. Success in This RoleYou’ll be doing well if:

- content quality improves
- campaigns have stronger hooks and ideas
- copy becomes sharper
- designers and editors receive better briefs
- YouTube and social channels show consistent growth
- clients receive proactive ideas
- fewer content and creative decisions require founder involvement

📌 Social Media Manager (Gujarat)
🏢 OUTDO
📍 Gujarat