Key Responsibilities

- Own the overall marketing strategy and execution for Goal Group and its verticals.
- Develop annual, quarterly and monthly marketing plans aligned with business, admissions, revenue and brand objectives.
- Lead the digital strategy for approximately 9–10 social media pages while maintaining a unified Goal Group brand identity.
- Plan and execute campaigns across social media, digital platforms, events, partnerships, influencers and other relevant channels.
- Coordinate digital lead-generation and performance-marketing activities with internal/external teams. Manage and direct the Graphic Designer, Video Editor & AI Content Creator, Content Writer and Cameraman.
- - Prepare content calendars, campaign briefs and creative priorities for all verticals.
- Monitor campaign performance, leads, engagement, reach, conversions and marketing ROI.
- Coordinate with vertical heads to understand marketing requirements and deliver campaigns on time. Oversee brand communication,



launches, events, admissions campaigns, result campaigns and major Group initiatives.
- Use data and market insights to improve campaigns, content and channel performance.
- Stay updated with social media trends, AI content tools, digital advertising and emerging marketing practices.

Eligible / Ideal Candidate

- 5–8 years of marketing/digital marketing experience preferred; strong hands-on social media expertise is mandatory;
- Experience managing multiple brands/pages or multi-location businesses preferred
- Solid understanding of Meta platforms, YouTube, LinkedIn, digital campaigns, lead generation and analytics
- Excellent leadership, communication and execution skills.
- MBA/PGDM in Marketing or equivalent qualification preferred

Pay: ₹50,000.00 - ₹60,000.00 per month

📌 Social Media Manager (Patna)
🏢 GOAL EDUCATIONAL SERVICES PRIVATE
📍 Patna