About the Company

At Appbrew, we’re building the future of mobile commerce.

Our mission is to create the best shopping experience for global DTC brands. We’re an AI-first app platform that enables brands to launch and scale high-performance mobile apps that drive retention, revenue, and long-term customer love.

Backed by Accel Partners, we are three years into our journey and already trusted by 200+ DTC brands across India, the United States, Australia, and the UK.

If you’re excited about building products that sit at the intersection of AI, mobile, and commerce, you’ll feel right at home here.

Website: https://www.appbrew.com/

Role:

Appbrew wants to be the default mobile commerce platform for DTC brands. This role is how that gets built in public: in the DTC founder's feed, in the Shopify operator's subreddit, in the conversations we haven't been invited into yet.

You'll own our social channels and our community. Not scheduling and reporting, but deciding what we say, where we plant our flag, and how a following turns into pipeline.

What you'll be doing:

Social channels

- Appbrew's company voice across LinkedIn, Instagram, and YouTube: the arguments we make, the cadence we hold, and the formats we bet on
- Ghostwriting our founder's LinkedIn: POV-led, opinion-first posts that DTC operators argue about in the comments. High volume, consistent, no dark weeks
- YouTube titles and thumbnails, optimised for click-through rather than raw views
- Briefing an editor on cuts, clips, and reels, and holding turnaround so nothing slips

Community

- Growing our Reddit community into where Shopify operators go for unfiltered answers, and converting that credibility into commercial outcomes. Member growth, weekly visitors, content quality, and churn are all yours
- The day-to-day of a real community: replies, DMs, comment threads, spotting the members worth knowing, and the unglamorous engagement work that makes a channel more than a broadcast
- Finding and earning a voice in the other rooms that matter,



whether that's Slack groups, Discords, or partner communities

Podcast: pre-production and distribution

- Guest pipeline: sourcing and pitching DTC brand and tech founders, keeping the bench deep enough that recording never stalls
- Pre-production: briefing guests, structuring episode flow, prepping the questions and running order, and getting the editor everything they need before the record
- Work with our editors to turn every episode into clips, posts, and threads across your channels. Brewed is the engine that feeds most of your social calendar
- Show notes, social copy, and promo for each episode
- Holding record-to-publish turnaround so episodes don't sit in the edit queue

Measurement

- Traffic and qualified pipeline from social. You're measured on sessions and MQLs, not impressions alone
- A monthly report that says what worked, what didn't, and what changes because of it
- A content calendar live at least two weeks out

You'll thrive here if

- You have 2+ years running social or community for a B2B SaaS or DTC brand, with at least one channel you took from small to meaningful
- You've ghostwritten for a founder or executive and can point to posts that landed
- You've built or grown a community, and you know the difference between followers and members
- You've coordinated or produced a podcast, and you understand it as a distribution asset rather than a recording
- You have a real point of view on ecommerce and can defend it in public
- You write clean, platform-native copy without needing three rounds of edits
- You read a dashboard and change your plan because of it
- You hold your own deadlines

Bonus if you

- Have grown a subreddit, Discord, or Slack community
- Have hands-on short-form editing chops
- Have marketed into the Shopify ecosystem or worked with DTC brands directly

What you get

- Full ownership of our social channels and community from day one
- Distribution to DTC founders and operators across the US, UK, and India
- Ideas ship the week you have them. No multi-week approval chains
- Direct work with the Head of Marketing and founders

📌 Social Media Manager (Gurugram)
🏢 Appbrew
📍 Gurugram