Experience: 3–4 years

Location: Thane, Mumbai

Industry Preferred: Proptech, Fintech, or D2C

Function: Marketing / Brand Management / Digital Marketing

Reporting To: Founder / Head of Marketing

About Houzeo ?

Houzeo is a 100% online real estate marketplace. From listing to closing, Houzeo technology makes home selling and buying the easiest it has ever been. Users can list their homes for a flat fee, connect with local real estate pros, and find their dream home on Houzeo.com.

Founded in Manhattan, New York, with additional offices in Charlotte, North Carolina (US), and Mumbai, India, Houzeo is led by our founder, Amit Dhameja. With an Ivy League MBA and a background in finance, real estate, and tech, Mr. Dhameja spearheads this profitable startup.

About the Marketing Team ?

At the intersection of storytelling and strategy, you'll find the creative crusaders who don't just think out of the box; they reimagine it. From organic SEO to PPC magic, our team is obsessed with growth. Armed with innovation and data, we design campaigns that captivate, convert, and crush KPIs.

About the Role: Are You the One? ?

Houzeo India is looking for a Social Media Executive who can independently own our Instagram and Reddit presence, build the founder's personal brand, and turn that visibility into measurable growth in followers, engagement, and awareness. You'll work directly with the founder on content ideation, run multiple campaigns at once, and build relationships with brokers, builders, and real estate agencies to expand our reach.

You'll have a dedicated video editor and content writer supporting you — so your job is to lead, not do it all solo. Your edge is in strategy, ideas, and judgment: what the founder should say, which format will stop the scroll, which subreddit conversation is worth joining, and which partnership is worth chasing.

This is a high-ownership role for someone who thinks in strategy, not just posts — someone who's grown a channel before and can prove it. You'll also collaborate directly with the founder, gaining firsthand exposure to strategic decision-making that will accelerate your professional growth.

Your Mission, Should You Choose to Accept It ?

✅ Own the social media strategy across Instagram (primary)



and Reddit (Houzeo Corp)—from planning to execution to reporting.

✅ Drive founder-led marketing—ideate, script, and brief content (to your video editor and content writer) that positions the founder as a credible, relatable voice in real estate/proptech.

✅ Plan and execute personal branding initiatives for the founder across formats (reels, talking-head videos, POVs, Q&As;, and thought-leadership posts).

✅ Run multiple campaigns simultaneously—awareness drives, engagement pushes, and follower growth campaigns—with clear timelines and measurable outcomes.

✅ Bring original ideas for Instagram reels—trend-spotting, format experimentation, and scripting, not just execution of a brief.

✅ Grow and manage community—increase followers, drive engagement, and build a loyal, active audience across channels.

✅ Manage Reddit for Houzeo Corp—identify and participate in relevant subreddits (e.g., r/RealEstate, r/FirstTimeHomeBuyer, r/FSBO), share genuinely helpful, non-promotional content, and manage brand-safe community discussions.

✅ Monitor community conversations and trending topics to surface real user pain points, FAQs, and content ideas for the broader marketing team.

✅ Build relationships with brokers, real estate builders, agencies, community moderators, and micro-influencers for co-marketing, content features, and partnerships.

✅ Track and report on performance—KPIs, engagement, referral traffic, and sentiment—weekly/monthly, and adjust strategy based on data.

✅ Stay on top of platform algorithm changes, community guidelines, and emerging real estate communities to keep Houzeo's presence current and compliant.

What You Bring ?

▸3–4 years of experience in social media marketing/strategy, ideally within proptech, fintech, or D2C brands.

▸Proven track record of managing a social media channel (Instagram, in particular)



with demonstrable follower growth—be ready to share handles and numbers.

▸Experience with, or robust interest in, founder-led / personal branding content.

▸Strong reels ideation and scripting skills—you understand what makes content stop the scroll, not just what's trending.

▸Comfortable managing multiple campaigns at once without dropping quality or deadlines.

▸Active Reddit user, or genuinely excited to become one fast—you understand (or can quickly learn) platform culture, etiquette, and what gets engagement vs. what gets downvoted.

▸Experience or willingness to build relationships with external stakeholders (brokers, builders, agencies, moderators, micro-influencers).

▸Strong communication and coordination skills — you'll work closely and directly with the founder, and brief a video editor and content writer regularly.

▸ Strong writing skills with the ability to switch between professional, conversational, and community-native tones.

▸A Bachelor's degree in marketing, communications, journalism, or a related field.

Good to Have ?

- Prior experience in real estate, proptech, or fintech marketing.
- Experience running boosted/paid posts for reach and awareness.
- Familiarity with social listening tools (Brandwatch, Sprout Social) or even disciplined manual subreddit tracking.
- A knack for spotting trending conversations early and jumping in with value.
- Basic video editing skills (Instagram Edit, CapCut, Premiere Rush, or similar) — useful for quick turnarounds, not a core requirement given editor support.
- Exposure to community platforms beyond Instagram and Reddit (LinkedIn, X/Twitter).

What We Offer ?

- Flexible working hours in a fun working environment.
- High ownership—you shape the founder's public voice and the brand's community presence, with a video editor and content writer to execute alongside you.
- Direct, regular collaboration with the founder and exposure to strategic decision-making.
- A comprehensive package to promote your well-being.
- Exposure to digital marketing tools like SEMrush, ScreamingFrog, UberSuggest, etc.
- Access to AI tools that help create content on the fly, like Claude, ChatGPT, etc.
- Monthly team-building activities with rewards and recognition.

📌 Social Media Lead (Thane)
🏢 Houzeo
📍 Thane